Captured in a timeless black and white, and featuring the undeniable talent of Matteo Berrettini, the new BOSS Spring/Summer 2025 campaign heralds an exciting new chapter of the BOSS Eyewear story.
Italian tennis player and BOSS brand ambassador, Berrettini fronts the campaign, perfectly embodying the brand’s spirit of living life with self-determination, driven by style, passion and confidence.
This Spring/Summer season, BOSS Eyewear takes this message a step further, emphasising the power to define your own style.
Every pair of BOSS sunglasses and optical frames is a statement of confidence and individuality, like Matteo’s attitude on and off the court.
This new collection also featuring Asian-specific fits, is developed with innovative materials and elevated by signature details.
