Diesel and EssilorLuxottica have inked a 10-year exclusive license agreement for Diesel eyewear, effective immediately until December 31, 2029, with a five-year renewal option.
The collaboration will launch its first collection in Q1 2025, merging Diesel’s bold, fearless style with EssilorLuxottica’s renowned craftsmanship and innovation. Under the guidance of Diesel Creative Director Glenn Martens, the collections will feature daring and irreverent designs, embracing cutting-edge materials and technologies.
Aimed at Gen Z consumers, the eyewear will offer genderless products catering to diverse backgrounds, continuing the successful partnership that began in 2022.
