Developed under the creative direction of Glenn Martens—who also recently took on the role of creative director at Maison Margiela—the collection embodies Diesel’s bold, irreverent aesthetic, with a strong appeal to Gen Z consumers.
Sustainability plays a significant role in the collection, aligning with Diesel’s commitment to responsible design. Martens emphasised efforts to reduce environmental impact by incorporating bio-based nylon and recycled acetate into the frames.
Valentina Cerchiari, senior director of marketing at EssilorLuxottica, described Diesel’s addition to the company’s portfolio as a strategic move that strengthens its presence in the bold, fashion-forward eyewear segment. “Diesel has always been an alternative to traditional luxury—driven by innovation, self-expression, and a fearless attitude. This collection brings Diesel’s provocative style into the eyewear space while benefiting from EssilorLuxottica’s extensive craftsmanship and distribution network,” she said.
The collection features 45 styles—14 optical and 31 sun—totaling 176 SKUs. It draws heavily from Y2K aesthetics, particularly with styles like the Trini-D-Y, which blend plastic and metal for a gender-inclusive look.
