Disney has teamed up with Formula 1 for a multi-year collaboration titled Fuel the Magic, blending racing culture with immersive storytelling across the 2026 season. Launching at the Australian Grand Prix and continuing through key races like Shanghai, the partnership spans apparel, accessories and collectables, brought to life through fan-zone pop-ups and digital experiences.
A highlight is Disney’s collaboration with Gentle Monster, introducing the 2026 Circuit Collection, eight eyewear styles combining lightweight design with playful racing-inspired elements. The launch unfolds through striking pop-ups in Seoul and Shanghai, featuring a monumental Mickey Mouse installation alongside an F1 car.
