In recent years, Gen Z, defined as those born between 1997 and 2012, has become a defining force in the industry, shaping eyewear trends in bold and individualistic ways.
Understanding Gen Z’s StyleÂ
Gen Z is the first digitally native generation, with a sharp sense of identity shaped by social media, global fashion, and an inherent awareness of social and environmental issues. This generation favours an unapologetically individualistic style, setting themselves apart from millennials with their bolder, more experimental choices. For them, eyewear is a form of self-expression, a way to showcase their personality, values, and even beliefs.
Gen Z values functionality along with style. They are drawn to glasses with practical features, such as blue-light blocking lenses to alleviate eye strain from screens and frames that are comfortable for prolonged wear. Moreover, sustainability resonates strongly with Gen Z, and they prefer frames made from eco-friendly materials like recycled plastic, bamboo, or bio-acetate. In their view, eyewear should be as ethical as it is stylish.
The Impact of Gen Z on India’s Eyewear Market
Gen Z’s impact on the Indian eyewear industry has been profound. Brands are evolving to meet this generation’s preferences with eco-conscious design. Many companies now offer blue-light blocking lenses, an essential feature for Gen Z, given the amount of time they spend on screens. With the increased awareness around sustainability, Indian brands are also embracing eco-friendly practices, using materials like reclaimed plastic and biodegradable frames.
Gen Z’s emphasis on individuality has further influenced brands to offer customisation options. Personalisation has become a popular trend, with eyewear brands allowing customers to select frame shapes, colours and lens tints to suit their tastes. This move toward uniqueness aligns with Gen Z’s desire to own items that resonate with their identity and stand out from mainstream trends.
Gen Z vs. Millennials
While there are some overlaps between Gen Z and millennial style choices, their differences are clear. Millennials, raised with a more minimalist aesthetic, often gravitate towards timeless and subtle eyewear designs. Classic round or rectangular frames in neutral tones, like tortoiseshell or black, are popular among this demographic. In contrast, Gen Z leans into eclectic and sometimes unconventional frame shapes, with a particular interest in bold cat-eye, hexagonal, and oversized glasses.
Colour preference is another defining factor. Gen Z opts for vibrant and unexpected hues—think electric pinks, greens, and even neon tints. They are unafraid to experiment with colours that make their eyewear a statement piece, while millennials often stick to understated tones that complement various outfits.
Eyewear Trends Among Gen Z in India
So, what are the latest eyewear trends captivating Indian Gen Z? Here are some that stand out:
Oversized Frames: Big, oversized glasses are making waves among young Indians. These frames add a bold, chic touch and serve as a fashion statement, making an impact with minimal effort.
Coloured Lenses: Glasses with tinted lenses—often in shades of yellow, pink, or blue—are another popular trend. These glasses add a playful, retro flair that appeals to Gen Z’s sense of fun and individuality.
Vintage-Inspired Frames: Vintage styles, including round, oval, and wireframe glasses, have a nostalgic appeal that resonates with this generation’s penchant for retro fashion.
Futuristic Frames: Shield sunglasses and wraparound frames have a modern, edgy appeal that fits right into Gen Z’s bold approach to eyewear.
Sustainable Frames: Brands prioritising ethical production, recycled materials, and biodegradable packaging are winning favour among Gen Z consumers, who consider sustainability as important as aesthetics.
The Future of Eyewear for Gen Z
The future of eyewear is ripe with innovation, and India’s Gen Z is excited to see what’s next. Advancements in technology are offering new ways for eyewear brands to engage young customers. For instance, virtual and augmented reality try-on features are becoming popular, allowing users to see how frames look on them without visiting a store.
Smart glasses with integrated tech such as GPS and voice assistance are also emerging. As Gen Z’s demand for multifunctional accessories grows, eyewear that doubles as both fashion and tech accessories will likely see greater adoption.
3D printing is another promising advancement, enabling brands to offer highly customised and uniquely shaped frames. This technology streamlines the production process, making it easier for eyewear companies to cater to the individualistic preferences of Gen Z.
As the eyewear industry adapts to the preferences of India’s Gen Z, brands are focusing more on sustainability, functionality, and individuality. Gen Z’s impact on the market is unmistakable, as they continue to influence designs and demand for eco-friendly, personalised options. Whether you are Generation Z, millennial, or from any other generation, there is a wide range of eyewear styles and trends, while contributing to a more responsible and stylish eyewear industry in India.
