House of Modo is entering the smart eyewear space with EyeFly, a new brand designed to make tech-enabled glasses more accessible and wearable. Built on two years of R&D, EyeFly focuses on simplicity, integrating open-ear audio, microphones, Bluetooth connectivity and touch controls, without cameras to keep the design lightweight and discreet.
Debuting at MIDO in Milan, the first collection features four styles in optical and sun options. Priced at around $200, EyeFly aims to democratise smart eyewear. With modular temples and no app required, the brand positions itself as a practical, everyday alternative in a fast-growing market projected to reach $200 billion by 2040.
