Since its debut in 1997, IDEE Eyewear has revolutionised the Indian eyewear scene with a perfect combination of style and unbeatable value. Born from the legacy of Ronak Optik India Pvt. Ltd., IDEE rapidly rose to prominence, becoming synonymous with bold fashion statements and accessible luxury.
The Rise of IDEE: Always Ahead of the Curve
IDEE has never been one to follow trends; it creates them. From the moment it hit the market, the brand championed a mix of modern, trendsetting designs with sophistication. But it wasn’t just the frames that turned heads—IDEE became a household name when Bollywood stars Varun Dhawan and Alia Bhatt brought their star power to the brand. Their long-standing association helped position IDEE as the go-to eyewear for India’s style-conscious youth.
And now, IDEE takes it up a notch with its new ambassador, the charismatic Siddhant Chaturvedi. Known for his dynamic presence, Siddhant embodies everything IDEE stands for youthful energy, fashion-forward thinking, and an unmistakable sense of individuality.
Eyewear for the Fashion-Forward: IDEE’s Signature Edge
IDEE isn’t just about eyewear—it’s a way of life. Each frame, whether it’s chic sunglasses or sleek opticals, reflects a bold statement: fashion and sophistication shouldn’t be out of reach. IDEE’s mantra, “See Through,” speaks to a clear vision—both in terms of style and outlook. Every design is created with an eye toward the future, combining modern aesthetics with personal expression.
IDEE’s Core Philosophy?
Making runway-worthy fashion accessible to everyone. Each piece in their collection, from vibrant sunnies to sleek optical frames, is crafted to stay ahead of trends without compromising on quality. IDEE releases fresh designs every three months, ensuring that wearers are always in sync with the latest fashion.
With a focus on materials like premium metals and plastics, each frame is built to last while exuding effortless style. Whether you’re sporting oversised aviators or subtle rectangular glasses, IDEE has something to cater to every personality, and it doesn’t break the bank while doing so.
Everywhere You Are: IDEE’s Expansive Reach
No matter where you are, IDEE is there. The brand’s eyewear can be found in top retail destinations like Lifestyle, Pantaloons, and Shoppers Stop. Beyond that, IDEE is a staple in over 2,500 optical stores across India, including major chains like Himalaya Opticals, Gangar Eyenation, Lawrence & Mayo, and GKB Opticals. And for the digital natives, IDEE’s online presence is just as strong—you can grab your next statement piece from Amazon, Flipkart, Ajio, Nykaa, or Myntra with just a click.
Campaigns That Speak to the Fashion-Forward
IDEE’s campaigns have always been bold, fresh, and unapologetically stylish. From 2017 through 2023, the brand’s advertising showcased the essence of youthful energy and urban sophistication. By constantly keeping a pulse on pop culture and trends, IDEE remains a staple in the wardrobes of fashion lovers.
And if you’ve travelled through any of India’s major airports recently, you’ve probably seen IDEE’s stylish frames on display, reaffirming its place as a brand that’s always in the spotlight.
A Brand That Reflects You
More than just eyewear, IDEE frames represent individuality, confidence, and style. From its humble beginnings to its place as a leader in India’s fashion eyewear market, IDEE has stayed true to its mission—delivering cutting-edge, affordable eyewear that resonates with the spirit of modern India. With IDEE, you don’t just wear frames; you wear your personality, your energy, and your outlook on life.
So, whether you’re stepping into a business meeting or lounging at a beachside cafe, IDEE has the perfect frame to help you see the world in style.
