The campaign redefines what it means to wear eyewear, presenting models in their natural state—adorned with KOSCH frames. This minimalist approach shifts the focus entirely to the eyewear, emphasising that KOSCH is not just an accessory but a bold statement of individuality and confidence.
Speaking about the campaign, Dia Kothari, brand curator of KOSCH shared:
“This time, we chose minimalism, shifting from a purely trade-focused approach to a consumer-inclusive perspective. Eyewear, especially sunglasses, doesn’t just compete with other brands—it complements the entire fashion industry. Our goal was to create a campaign so impactful that KOSCH Eyewear stands out across all fashion segments, compelling buyers to choose us not only over other eyewear but any accessory or garment. By elevating the eyewear category, we aim to benefit the entire sector while redefining its place in fashion.“
The #EyeWearKOSCH campaign invites consumers to embrace their confidence, make bold choices, and wear their individuality with pride. Visitors at OpticaMumbai will get a first-hand look at the stunning visuals and ethos behind the campaign, cementing KOSCH as a trendsetter in the global eyewear industry.
KOSCH Eyewear is available at all leading optical stores and multi-brand outlets
Join the movement. Flaunt your vision. #EyeWearKOSCH