Market Moments: Von Dutch Drops Eyewear Collection

The rebooted Von Dutch brand is furthering its upscaling mission by debuting its first eyewear collection.

Capitalizing on a return to the ‘90s and the Y2K aesthetic that marked the brand’s fortune in the early 2000s, Von Dutch is expanding its categories with a nine-style lineup of sunglasses for a total of 30 pieces.

“While we already have mastered the luxury clothing sector, eyewear has always been at the top of our list for our newest product and we couldn’t be more excited to debut this launch,” said Earl Pickens, artistic director for Von Dutch Paris. “This line celebrates favorite eyewear styles from iconic decades in fashion but with a high-end twist and they perfectly represent the new Von Dutch Paris line that we are excited to showcase worldwide.”

The collection includes vintage-looking squarish and chunky frames, as well as metal aviator styles adorned with the brand’s eagle wings logo and pastel acetate sunglasses. 

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