MIDO remains the only event that brings together the entire eyewear supply chain, from major global brands to independent labels, from frame and lens manufacturers to technology innovators, materials experts, and retail service providers. Each year, 1,200 exhibitors and professionals from 160+ countries gather in Milano to discover new products, identify trends, and forge valuable partnerships.
The 2026 edition will feature 8 exhibition areas in 7 pavilions, each offering a unique perspective on creativity and innovation:
🔹 Academy Area – creativity and experimentation at its finest.
🔹 Design Area – where innovation meets style.
🔹 Start Up Area – the stage for tomorrow’s eyewear leaders.
🔹 Fashion – new collections inspiring the style of the most important fashion accessory
🔹 Lenses – The fascinating world of ophthalmic lenses and major int. manufacturers
🔹 Design Tech – a real experimental lab where Design meets Technological Innovation
🔹 Tech – The world’s largest exhibition area dedicated to machinery, raw materials and components in the eyewear sector
🔹 Fair East – A wide representation of Asian Business
🔹 The Vision Stage – talks and insights from global experts
At its core, MIDO continues to champion sustainability, a business value, not a trend, and spotlights companies leading the way in responsible production.
On The Vision Stage-Pavilion 1, you will find 20+ insightful talks and debates on communication, design, future market directions and trends.
As every year, MIDO celebrates excellence through the MIDO Awards 2026, including the Best Store Award for outstanding optical centres worldwide (apply by December 31 ➡️ mido.com/en/best-store-award).
