Omni Astra Private Limited, the exclusive distributor of TAG Heuer Eyewear in India, hosted an unforgettable introduction to the brand’s renewed eyewear line at a leading retailer in Delhi – Dayal Opticals at the end of November. The event was a landmark moment for the city’s fashion, sports, and lifestyle communities, drawing an exceptional turnout from influencers to corporate heads that reflected the excitement surrounding TAG Heuer’s return to the eyewear category.
Leading the celebration of TAG Heuer’s re-entry into the space was former Indian cricketer and celebrated commentator Rohan Gavaskar. Sharing his thoughts on the brand’s heritage and evolution, he said:
“TAG (Heuer) has long been a brand deeply respected by athletes around the world, and this new collection demonstrates with absolute clarity just how advanced and performance-driven their eyewear has become—they are now bigger and better. I owned a pair in 2008, and they were probably the most comfortable eyewear I have ever worn. I am so happy to see them back and am excited about their Specta lenses, which make reading screens easier. Glad to see the sporty design, and I am sure you are going to see a lot of sports people wearing this brand very, very soon.”
His message resonated strongly with guests, highlighting the brand’s deep connection with precision, performance, and athletic excellence.
Guests were immersed in an authentic TAG Heuer environment throughout the evening with personalised TAG Heuer Card Holders and customised eyewear cases. Celebrity Designer Nikhil of Shantanu & Nikhil also attended the event, was impressed by the meticulous detailing and precision of the TAG Heuer collection, assuring that its appeal will strongly resonate across both the sports and film communities. Striking displays of the new collection were positioned across the venue, showcasing the brand’s bold lines, fine craftsmanship, and sporty sophistication. Attendees paused to appreciate the technical mastery behind each frame. World-class window installations added dramatic flair and captured the spirit of adventure at the heart of TAG Heuer. The experience was elevated further with an exquisite culinary and quality beverage offering. Retail partners and guests alike praised the flawless flow and appreciated the classy and warmly engaging evening, as a true match to the finesse of the brand.
TAG Heuer Eyewear’s comeback after a hiatus represents the beginning of a new era following the brand’s acquisition by LVMH.
The latest collection continues the legacy of precision and avant-garde design, reflecting Tag Heuer’s official partnership with Formula 1. It showcases breakthroughs such as high-contrast, hydrophobic lens treatments, the use of Dyneema cable, the world’s strongest fibre, sustainable bio-nylon, and the innovative Specta lenses that offer an exceptional balance between polarised and standard vision.
By the end of the evening, it was established – this was far more than a product showcase. It signalled TAG Heuer Eyewear’s strong and confident re-entry into the Indian market, built on legacy, elevated by reinvention, and driven by a renewed commitment to excellence and innovation. With Omni Astra leading the way, the brand’s next chapter in India is set to be bold, dynamic, and enduring.
