Since its inception, OPIUM Eyewear has been a trailblazer in the Indian eyewear industry, merging cutting-edge technology with trendsetting designs. With its unique blend of innovation, style, and strategic collaborations, OPIUM has established itself as a leader in both retail and fashion. The brand’s ability to balance high-fashion aesthetics with practical, durable designs has cemented its place as a go-to name for opticians and customers alike.
Dominating the B2B and Retail Space
OPIUM Eyewear’s journey in the business-to-business (B2B) market has been very impressive. Through strong relationships with over 1,000 opticians across India, the brand has become synonymous with quality and style in the world of sunglasses. OPIUM claims that opticians trust its diverse range of offerings, which cater to a wide array of customer preferences—from bold, statement pieces to subtle, everyday designs.
Beyond its B2B success, OPIUM Eyewear has a significant presence in the retail sector. With over 200 points of sale in popular departmental stores such as Shoppers Stop and Lifestyle, the brand has carved out a notable position in the market. Additionally, OPIUM’s 24 exclusive brand outlets across the country stand as a testament to its commitment to making high-quality eyewear accessible to the Indian consumer. The brand’s thoughtful placement in key locations, including major airports, ensures that travellers and shoppers alike have easy access to the latest in eyewear trends, even while on the go.
The Power of Strategic Collaborations
At the heart of OPIUM’s design innovation is its ability to collaborate with high-profile personalities and iconic brands, bringing forth limited-edition collections that resonate deeply with fashion-forward consumers. These collaborations have played a crucial role in establishing OPIUM as a leading name in eyewear fashion.
OPIUM x Anaita Shroff Adajania: OPIUM joined forces with one of India’s most respected fashion stylists, Anaita Shroff Adajania, to create a collection of sunglasses that captured her bold, trendsetting vision. This exclusive collection marries the fun, playful side of fashion with a hint of sensuality, offering something truly unique for style enthusiasts.
OPIUM x Black Panther: OPIUM celebrated the release of Marvel Studios’ “Black Panther: Wakanda Forever” by designing a limited-edition collection of sunglasses. Inspired by the powerful legacy of the King of Wakanda, each piece is a collector’s dream, custom-numbered and crafted to embody the strength and elegance of the beloved Marvel character.
OPIUM x Marvel: Building on its relationship with Marvel, OPIUM launched a collection inspired by Captain America. This bold, gender-neutral line of sunglasses and eyeglasses takes the essence of the superhero’s iconography and translates it into eyewear that is stylish and functional, appealing to Marvel fans throughout India.
Cutting-Edge Technology Meets Style
OPIUM Eyewear’s commitment to innovation doesn’t end with its designs. The brand has consistently prioritised incorporating the latest technology into its eyewear, ensuring that every pair of sunglasses and optical frames not only looks good but also provides unparalleled protection and comfort.
At the core of OPIUM’s technological advancements is its Advanced Vision Shield (AVS) Technology, which offers superior protection from harmful UVA, UVB, and UVC rays. But it doesn’t stop there—these lenses are designed to be highly durable, resisting dust, dirt, and scratches, making them perfect for daily wear. Additionally, hydrophobic and oleophobic coatings repel water, oil, sweat, and fingerprints, keeping the lenses clean with minimal effort. With antistatic properties that ward off dirt and impact-resistant polycarbonate lenses, OPIUM’s sunglasses offer a blend of style and substance that’s hard to match.
An Omnichannel Shopping Experience
Since 2018, OPIUM Eyewear has leveraged the power of e-commerce, building a strong online platform that complements its expansive offline presence. This allows the brand to reach customers across India, delivering fashion-forward eyewear to their doorsteps. For those in major metro cities, the brand even offers next-day delivery, making it easier than ever to stay on top of the latest trends.
OPIUM’s seamless integration of offline and online channels ensures that customers can enjoy a personalised shopping experience, whether they prefer browsing in-store or from the comfort of their homes. The brand’s customer-first approach, coupled with its diverse product offerings, has made it a household name in Indian eyewear.
With its robust presence in both the B2B and retail sectors, cutting-edge technology, and high-profile collaborations, the brand continues to push the boundaries of what eyewear can be.
OPIUM Eyewear doesn’t just sell sunglasses—it offers an experience, a lifestyle, and a legacy of excellence that is sure to stand the test of time.
