The Ray-Ban Meta Launch in Mumbai was an unforgettable celebration of cutting-edge technology, cultural energy, and iconic style. Held at Snowball Studio, the event brought together an eclectic mix of actors like Vihaan Samat, Salim Merchant, Ranveer Brar, and Ashna Shroff, alongside fashion authorities and digital personalities, including Orhan Awatramani. Guests stepped into a space where fashion met function, and the future of eyewear came to life.
Immersive Installations That Stole the Spotlight
Guests were welcomed through a reflective tunnel installation, instantly setting the tone for the night ahead. It was visually bold and perfectly shareable, a modern gateway to the world of Ray-Ban Meta. One of the main attractions was the ‘Record the Vibe’ ball pit photo booth, designed with metallic and monochrome spheres. Guests could engage with the Meta glasses by saying, “Hey Meta, record the vibe,” turning the space into a tech-powered memory factory.
Hands-On With the Future
The event offered a deep dive into the Ray-Ban Meta smart glasses, allowing attendees to try them on and explore their innovative features. From AI voice prompts to hands-free image and video capture, the collection turned heads while pushing the boundaries of what eyewear can do. Style and smart tech blended seamlessly, creating a lasting impression on everyone who experienced it.
The Mumbai Maze: Beat the FOMO
Guests also took part in an adrenaline-pumping escape-room experience dubbed the ‘Mumbai Maze.’ Inspired by the chaos and charm of the city, the maze was powered by Ray-Ban Meta and filled with pop-culture twists. Teams navigated through rapid-fire challenges—not racing the clock, but racing against FOMO, with the goal of finishing just in time to catch the evening’s headline DJ performance. Promoters guided each group through a sensory-packed journey where smart tech drove every twist and turn.
Smart Café Culture
The event’s Italian-style café setup was a perfect pause point. With a bold red façade and checkered tables, it invited guests to relax, sip coffee, and interact with Ray-Ban Meta through playful AI prompts placed at every table.
Whether asking “Hey Meta, what’s the most loved snack with coffee?” or discovering new features, guests experienced how lifestyle and tech can coexist in the most natural, intuitive way.
The AI Museum Experience
A thoughtfully curated AI Museum offered a deeper cultural experience. Guests moved through a gallery of art, textures, and design inspiration, guided by their Ray-Ban Meta glasses. Each piece was paired with nostalgic design cues and artistic references, turning visitors into explorers as they unlocked stories, symbolism, and inspiration in a way only smart eyewear can deliver.
Live Music, Live Moments
The energy hit its peak as DJ Nida and Kenzani & Tech Panda took over the decks, performing in Ray-Ban Meta glasses, capturing the crowd and sharing the vibe in real time. The result? A multi-sensory audio-visual experience that connected guests to the moment through music, movement, and immersive tech.
The Ray-Ban Meta launch wasn’t just about eyewear. It was about showing how technology and lifestyle can seamlessly integrate, how smart design can be stylish, and how innovation doesn’t have to feel complicated; it can be cool, cultural and intuitive.
Ray-Ban Meta is here. And it’s changing how we see the world.
