“Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle,” said Ray-Ban president Leonardo Maria Del Vecchio.
“For nearly 80 years, the brand has graced the faces of the most iconic musicians, artists, actors, and cultural pioneers—shaping and reshaping the status quo. Today, we welcome A$AP Rocky into our family. As a visionary artist and creator, his ability to push boundaries aligns with Ray-Ban’s DNA. This partnership reinforces our values of innovation, pioneering spirit, and courage. Let the future begin!”
Blending Ray-Ban’s rich heritage with contemporary culture, the collaboration brings Rocky’s signature take-on style to the forefront. “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” Rocky said. “I’m excited to be part of this legacy and shape the next chapter for such an iconic brand.”
Rocky kicks off his new role with the Blacked Out Collection, a bold redesign of the Mega Icons featuring the darkest lens Ray-Ban has ever produced. Slated for release in April, this marks the first of many upcoming collections that will bring his creative vision to life—challenging the boundaries of eyewear design.
