Performance eyewear brand Revo turns up the volume with the launch of an exclusive collaboration with The Rolling Stones, developed in partnership with Universal Music Group (UMG) and Bravado. The collection fuses timeless rock heritage with Revo’s high-performance lens technology, delivering eyewear that is equal parts cultural icon and modern essential.
The Rolling Stones x Revo collection marks the debut of Legends in Sound, a multi-part collaboration series celebrating artists who have shaped global culture through music and style. As part of a broader strategic alliance, the initiative brings together UMG’s iconic artistry and Revo’s legacy of innovation, with future collaborations set to engage devoted fans while inspiring a new generation of tastemakers.
Drawing from decades of the band’s unmistakable visual identity, the collection channels the raw energy, attitude, and rebellion that defined rock ’n’ roll. Inspired by archival imagery and legendary on-stage moments, Revo reimagines classic Stones style through a contemporary lens. The lineup features nine designs—including limited-edition collector’s pieces—each named after one of the band’s most iconic songs.
“The Rolling Stones x Revo collaboration isn’t just eyewear—it’s a wearable tribute,” said Cliff Robinson, CEO of Revo. “This collection celebrates an influence that continues to resonate across generations.”
The campaign stars Lucas Jagger, bridging music, fashion, and generational style. Each piece is finished with Revo’s signature NASA Light Management System™ and presented in packaging inspired by authentic Rolling Stones memorabilia—subtle, collectable and unmistakably iconic.
