Safilo Group—one of the eyewear industry’s leading players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets—has announced the renewal of its global eyewear licensing agreement with the historic Parisian fashion house, Pierre Cardin.
The renewed agreement covers the design, manufacturing and worldwide distribution of Pierre Cardin prescription frames and sunglasses and will now run through 2031. This extension reaffirms the strength of a long-standing partnership that began in 1991 with the launch of the very first Pierre Cardin eyewear collection.
Over more than three decades, the collaboration has successfully combined Safilo’s technical expertise and industrial know-how with Pierre Cardin’s distinctive creative vision, resulting in eyewear collections recognised for their innovation, accessibility and global appeal.
Commenting on the renewal, Angelo Trocchia, CEO of Safilo Group, said:
“We are delighted to renew this partnership, which has delivered pride and success for more than three decades. This agreement reinforces our shared commitment to further developing the Pierre Cardin brand in the eyewear industry, with a strong focus on optical frames. For Safilo, Pierre Cardin remains a key partner, recognised for its distinctive market positioning, innovative design approach and clearly defined audience.”
Rodrigo Basilicati Cardin, CEO of Pierre Cardin, added:
“I am proud to continue working with Safilo and to carry forward a long-standing and well-established tradition that unites our two companies. Over the years, our relationship has been built on mutual trust and respect, enabling us to create exclusive, high-quality creative projects within remarkably short timeframes, thanks to Safilo’s savoir-faire and professionalism. The collections we have developed together are widely appreciated around the world, particularly those from the Evolution line. It is especially rewarding to receive requests from international artists who choose to wear Pierre Cardin Evolution eyewear during their tours. I am confident that in the years ahead, we will continue to meet new creative challenges together—with passion, positive synergy and shared satisfaction.”
