In the world of children’s eyewear, few brands take a stand quite like Optimed Corporation’s SeeSaw. Designed with the intent to shift the narrative around kids wearing glasses, SeeSaw was inspired by the anecdotes and honest talk parents shared about their children’s experiences with corrective eyewear.
School can be tough enough, but when kids start hearing labels like “chashmish” or other taunts, the stigma around wearing glasses only deepens. From these stories, SeeSaw was born—a brand on a mission to change the way children and their peers see eyewear, not as a reason for shame but as a source of pride.
With SeeSaw’s motto, “THE STIGMA SMASHING EYEWEAR,” the brand has reshaped the outlook on kids’ eyewear in India. From innovative products to engaging community events, SeeSaw is on a journey to make wearing glasses not only acceptable but enjoyable. Through a range of child-centric, stylish, and functional frames, they’re helping kids wear their glasses with confidence and pride.
SeeSaw Carnival
Understanding the need for positivity around wearing glasses, SeeSaw launched the SeeSaw Carnival—a weekend event at optician shops where kids and their parents can explore eyewear in a relaxed, fun atmosphere. With games, magic shows, treats, and goodies, the Carnival turns the typical eye test into an experience kids look forward to.
The idea is simple yet effective: create an environment where children feel comfortable and celebrated, while also giving them and their parents a chance to check their vision and try on frames—only if they want to.
A Hands-On Experience for Little Champs
In partnership with leading opticians, SeeSaw also participates in B2C kids’ events, allowing children to explore the brand’s eyewear range firsthand. With a variety of designs in both optical and sunglass categories, SeeSaw makes it easy for kids to touch, feel, and try on the frames they might end up wearing every day.
By fostering a hands-on experience, SeeSaw helps kids (and their parents) see eyewear not as a medical necessity but as a fashion-forward, fun accessory that adds to their personality.
An In-Store Campaign to Keep Kids’ Vision on Track
With a creative approach to instil the habit of annual eye check-ups, SeeSaw launched the HEY RESULT AAYA KYA? (HRAK) campaign. This in-store campaign gives kids a discount on SeeSaw frames simply for bringing in their report cards, regardless of their scores.
The campaign encourages regular eye exams and a visit to the optician, helping normalise eyewear as part of kids’ routines. HRAK is planned to run yearly, establishing a long-term habit that could benefit kids’ eye health as they grow.
Framed for Fun, Packed for Functionality
With SeeSaw, style meets strength and functionality, creating frames that kids can truly enjoy and rely on. SeeSaw eyewear is designed with kids in mind, offering flexible and snug frames for daily comfort, along with sturdy, lightweight, and impact-resistant builds to withstand active play.
Made from non-toxic materials, they’re safe for young users, and with built-in blue light filters, they help protect eyes from screen exposure. The brand offers a wide range of colours and styles, allowing kids to express their unique personalities.
With collections for Juniors (3-8 years) and Tweens (9-13 years), SeeSaw frames are tailored to match the needs and lifestyles of every age group.
Pioneering Change in Kids’ Eyewear
As an industry leader in India’s children’s eyewear market, SeeSaw has become a pioneer in developing marketing initiatives that bring families to optical stores, not just for regular eye tests but for a positive experience that promotes eye health and stylish eyewear.
The brand’s approach has enhanced opticians’ business and encouraged a habit of annual eye check-ups, giving kids and parents a proactive option for eye health.
With SeeSaw’s commitment to innovation, the brand will continue to introduce fresh concepts and initiatives, ensuring its place as the top choice for parents who seek “stigma-smashing eyewear” for their kids.
So, say goodbye to the “chashma” stereotypes and embrace eyewear that’s stylish, functional, and packed with personality—SeeSaw eyewear is here to stay!
