SeeSaw Kids Eyewear, in collaboration with Times of India – Newspaper in Education (Times NIE) and supported by ZEISS India, has embarked on a new campaign, Eye Eye Captain, an innovative campaign aimed at raising eye health awareness among school children. 
The Eye Eye Captain initiative goes beyond traditional health drives by empowering students to become young spokespersons for vision care. Through a series of fun and interactive workshops held in multiple schools across metro cities, the program educates children on the importance of eye health, the necessity of regular eye check-ups, and simple, everyday habits to protect their vision.
A key feature of this campaign is inspiring kids to become ambassadors of vision care – spokespersons who can spread the message within their own age group. What makes this contest truly special is that it has no fixed format; children are free to use their imagination to express their understanding of eye health in any way they like – through digital presentations, posters, dance, skits, or even entirely original ideas. This freedom not only makes the learning experience more engaging but also enables them to share vital eye care knowledge with peers, friends, and families in a simple, relatable manner, creating a powerful ripple effect beyond the classroom.
In the words of Viral Joshi, Business Head, Optimed Corporation –
“At the heart of EYE EYE CAPTAIN lies a simple idea – to actively involve children in spreading awareness about eye health. Through our workshops, we were able to share valuable knowledge with them, and now, the contest empowers them to become spokespersons themselves, guiding us on the best ways to reach children their age. We at Team SeeSaw are deeply grateful to Team NIE for partnering with us on this mission and extend our heartfelt thanks to Team Zeiss India for their unwavering support.”
The campaign is already running across several schools in metro cities, and with the overwhelming response received, we are gearing up for wider expansion in the future.
In the words of Ritesh Dwivedi, Head of Marketing, India –
“There is an ardent need to build greater awareness about childhood myopia, as it has a direct and lasting impact on how children learn, grow, and thrive. Vision challenges in young students often remain unnoticed until they start affecting classroom performance, daily activities, and overall development. By fostering awareness, encouraging routine eye examinations, and empowering parents and teachers with knowledge on preventive practices for improved visual health, we can identify myopia early and take steps to slow down its progression.
Protecting children’s eyesight is about safeguarding their confidence, academic potential, and unlocking opportunities that shape a brighter, healthier future.
With this collaboration between Times NIE and Seesaw, Eye Eye Captain is tackling this at the grassroots level with direct education and involvement of kids in schools.”
