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The world of optical retail is evolving rapidly, and VisionPlus EXPO 2025 is where that evolution takes centre stage. Taking place on November 17–18, 2025, at the Dubai World Trade Centre, this global optical trade show is set to offer an unmatched experience in product discovery, knowledge exchange and international networking.
With a renewed two-day format and a prestigious new venue, this edition is not just a continuation — it’s a significant leap forward. For brands, opticians, retailers, distributors and decision-makers in the optical industry, VisionPlus EXPO 2025 promises business opportunities, global reach and future-ready insights.
A Truly Global Optical Marketplace
This year’s EXPO is expected to draw attendees from over 150+ countries, making it one of the most internationally diverse gatherings of optical professionals. Whether you’re sourcing the latest in eyewear fashion, exploring cutting-edge technology in lenses and diagnostics, or simply seeking new business partnerships, the EXPO offers one platform to connect with the world.
At the heart of the show is a meticulously curated exhibition floor that brings together a wide array of products — from fashion-forward frames and futuristic lenses to advanced diagnostic tools, accessories, and retail innovations. Leading brands and manufacturers will showcase their newest collections and technology, offering attendees early access to 2025’s biggest product launches.
A World of Innovation
Returning to the show are the always-popular International Pavilions, offering visitors a chance to discover the very best of eyewear innovation from regions including Italy, France, Germany, China, and others. These country-specific sections highlight everything from classic craftsmanship and heritage brands to forward-looking designs and sustainable materials.
It’s a one-of-a-kind opportunity for retailers and distributors to source from multiple global markets in one setting, comparing quality, pricing, design language and production capabilities all in real time.
From Insight to Action
VisionPlus EXPO 2025 is not just about products — it’s about ideas that drive retail success. This year, a thoughtfully curated lineup of seminars, talks, and masterclasses will address topics that matter most to today’s optical retailers.
Attendees can expect to hear from global experts on:
- Navigating consumer trends in eyewear and retail
- Enhancing in-store engagement and customer experience
- Using technology to future-proof optical businesses
These sessions are designed to deliver practical insights that retailers can apply immediately, helping them stay competitive in an evolving landscape.
Celebrate Excellence
An integral part of the show is the VisionPlus Awards Night, which returns for its 11th edition this year. This industry-respected awards ceremony recognises product innovation, design excellence, and performance across key eyewear categories. For participating brands, it’s a chance to gain recognition among peers and customers alike, and for attendees, it’s a celebration of the creativity and progress shaping the industry.
Adding to the excitement is the ‘YOU&EYE’ Global Opticians Awards, now in its third edition globally. Originally launched in India, the awards platform has expanded to honour opticians from the Middle East, South Asia, and across international markets, spotlighting outstanding retail performance, customer service, and innovation in optical retail.
These two award platforms, held alongside VisionPlus EXPO, reaffirm the show’s commitment to recognising the contributions and creativity of every stakeholder in the eyewear business.
Why Dubai? Why Now?
Dubai continues to be the perfect stage for a global event of this magnitude. With its reputation as an international trade hub, seamless flight connectivity, and welcoming business environment, the city offers the ideal setting for optical professionals to meet, connect, grow and explore.
This year’s move to the Dubai World Trade Centre is an upgrade, offering participants enhanced accessibility, infrastructure and prestige. Located in the heart of the city, the venue ensures smooth logistics, high footfall and a professional environment that reflects the scale and ambition of VisionPlus EXPO 2025.
From business to leisure, Dubai offers everything an international visitor could ask for — world-class dining, luxury shopping, cultural experiences, and much more.
Why You Should Exhibit
For brands and manufacturers, exhibiting at VisionPlus EXPO 2025 opens the door to multiple high-growth markets, including the Middle East, Africa, South Asia, and Southeast Asia. With a well-curated visitor list of serious buyers and decision-makers, the event ensures meaningful business interactions that translate into long-term relationships.
Exhibitors also gain year-round visibility through the VisionPlus media and partner network, further amplifying their brand presence across digital and print platforms — before, during, and after the event.
A Compact, Focused Format — With Big Impact
This year’s two-day format is designed to offer maximum impact in minimum time. By concentrating the show into two action-packed days, VisionPlus EXPO 2025 ensures higher engagement, more focused networking, and efficient deal-making — all without the downtime.
Join the global optical community in shaping the future of retail, celebrating innovation and discovering what’s next. Whether you’re an exhibitor or a visitor, VisionPlus EXPO 2025 is the destination to discover, network, celebrate and grow.
