The global optical industry is gearing up for one of the most anticipated events of the year, VisionPlus EXPO, 2025, returning to the Dubai World Trade Centre on November 17–18, 2025. With an impressive lineup of international exhibitors, thought leaders, and cutting-edge innovations, the event promises to deliver the latest technological advancements in eyewear, retail, and vision care—all under one roof.
From cutting-edge lens technology and AI-powered diagnostic tools to smart frames and retail solutions, this year’s edition puts a strong spotlight on fashion and innovation. The show brings together the most influential names from over 75 countries, making it a one-of-a-kind platform to discover what’s next in optics and who’s leading the charge.
A Global Platform That Keeps Getting Bigger
Over the years, VisionPlus EXPO has established itself as the premier event for eyewear professionals from the Middle East, Africa, South Asia, and beyond. The 2025 edition promises to be the most expansive yet.
Expect to see fashion-forward frames, advanced contact lenses, tech-enhanced tools and breakthrough materials on display, catering to the evolving demands of today’s optical businesses and tomorrow’s consumers.
Celebrating Innovation and Excellence
Now in its 11th edition, the prestigious VP Awards continues to honour the finest in the optical industry across multiple categories. But these awards go beyond recognition; they signal the evolving direction of the industry, with a strong focus on innovation, design and meaningful impact.
This year introduces a revolutionary new category: the Best Next-Gen Eco Eyewear Award, a timely and important addition that reflects one of today’s most urgent priorities: sustainability. By recognising sustainability-driven design, the VP Awards reaffirms its commitment to championing purposeful progress in the eyewear industry, because in today’s world, great style and sustainability go hand in hand.
Also making a much-anticipated return is the YOU&EYE Global Opticians Awards, now in its third international edition. This platform is dedicated to celebrating excellence in optical retail, acknowledging opticians from around the world whose service, passion, and customer engagement elevate the eyewear experience. With finalists selected globally, it continues to be a truly international celebration of vision care professionals.
Ready to Join the Future of Optics?
If you haven’t registered yet, now’s the time. VisionPlus EXPO 2025, Dubai, is where global ideas, innovations, and insights converge. Whether you’re looking to launch new products, meet international partners, or simply stay ahead in a rapidly changing industry, this is where you need to be.
Explore new technological advancements under one roof. Discover more, register, or inquire about exhibiting at www.vpexpodubai.com.
