VP Awards 2025 : Celebrate Elegance In Eyewear

Being nominated, or winning, a VP Award is a mark of true distinction, representing recognition from the optical fraternity. This esteemed accolade is why eyewear and optical brands from around the world participate year after year, making the VP Awards the most celebrated program in the MENA region’s optical industry.

A Global Celebration of Elegance

This year, the VP Awards once again welcomed an impressive array of entries from leading eyewear and optical brands worldwide. Each submission was carefully evaluated by a distinguished jury, comprising owners and senior executives from five of the region’s top retail chains, who meticulously reviewed every entry.

Meet the Illustrious Jury

The esteemed panel of experts included:

The esteemed jury included notable figures synonymous with optical excellence:

  • Mr Saleh Al Shawa from Al Jaber Optical
  • Mr Shigil Nair from Aster Opticals
  • Ms Sabine Volcic, Mr Yasser Qassas and Mr Kareem Abdul Gawad from Magrabi Optical
  • Mr Rayan Rouhani from Saudi Optic House
  • Mr Mathews Jacob and Mr Mushtaq Ahmed from Yateem Opticians

Their expertise and dedication ensure that only the most deserving recipients are recognised, highlighting excellence, innovation, and quality in the optical industry.

Your Vote Counts

Now, it’s over to the opticians! Eye care professionals across the MENA region have the chance to vote for their favourite brands and products. Voting is simple and can be done online or via printed ballots until November 5, 2025.

Vote Now

This is your opportunity to celebrate the products and brands you love. Winners will be revealed at VisionPlus EXPO, Dubai 2025, on November 17, 2025. Your vote can make all the difference.

The VP Awards is more than a ceremony—it’s a testament to creativity, innovation, and dedication in eyewear. As the excitement builds, the power to choose this year’s champions is now in your hands. Don’t miss your chance to be part of the MENA region’s most celebrated optical awards.

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