As the eagerly awaited VP Awards 2025 enters its decisive stage, the culmination of the Grand Jury Meet at Novotel World Trade Centre in Dubai marked a defining moment in celebrating and recognising excellence across the optical industry. This prestigious event — coveted by eyewear professionals and enthusiasts worldwide — has revealed its shortlisted nominees following a meticulous evaluation by a panel of esteemed judges, each a respected figure within the optical retail ecosystem.
The Grand Jury, comprising influential leaders from major optical retail chains, gathered in Dubai to combine their wealth of expertise in assessing the very best in eyewear. This distinguished panel undertook a comprehensive review of brands across 18 categories, including sunglasses, optical frames, contact lenses, instruments, and more. Their mission: to identify and honour the industry’s most outstanding contributors.
This year, the VP Awards proudly introduces a brand-new category that reflects one of the most pressing priorities of our time — sustainability. By recognising initiatives that champion eco-friendly innovation, this new award reinforces the industry’s growing commitment to responsible craftsmanship.
The illustrious jury included some of the most respected names in the field — Mr Saleh Al Shawa from Al Jaber Optical, Mr Shigil Nair from Aster Opticals, Ms Sabine Volcic, Mr Yasser Qassas and Mr Kareem Abdul Gawad from Magrabi Optical, Mr Rayan Rouhani from Saudi Optic House, and Mr Mathews Jacob and Mr Mushtaq Ahmed from Yateem Opticians. Their collective expertise and dedication ensured that each nominee was evaluated with integrity and precision, guaranteeing that only the most deserving names make it to the winners’ circle.
Who Is Eligible To Vote?
Voting for the VP Awards 2025 is now open exclusively to eye care practitioners and professionals directly or indirectly involved in the eyewear business within the MENA region.
To explore, visit www.vpawards.com.
