Scheduled for 17-18 November 2025 at the Dubai World Trade Centre, VisionPlus EXPO, Dubai is already generating buzz as a must-attend event for industry players from around the world.
At VisionPlus EXPO, Dubai, the experience begins well before you step through the doors and continues long after. With thoughtfully crafted campaigns and industry engagement, visitors stay connected to the pulse of the event. From discovering new launches to catching key highlights, the journey remains as enriching beyond the exhibition floor as it is within it.
ZEISS Maintains The Platinum Standard Yet Again
Adding immense prestige to the 2025 edition is ZEISS, which once again takes centre stage as the Platinum Partner. Globally recognised for its relentless pursuit of precision and technological excellence, ZEISS continues to set new standards in the field of vision care.
ZEISS is not just a name—it’s a philosophy grounded in digitalisation, future-readiness, and precision. These pillars are deeply embedded in the brand’s DNA and guide its mission to enhance vision experiences for millions across the globe. With a storied history of excellence in lenses and optical technology, ZEISS has remained a frontrunner at previous editions of the VisionPlus EXPO, and 2025 will be no exception.
Attendees can look forward to an immersive ZEISS experience that combines technological innovation with global networking opportunities. From groundbreaking lens technology to thought leadership in eye care, ZEISS’ presence will be a key highlight of the show.
Tokai Optecs NV Joins As Gold Partner
Also making headlines this year is the participation of Tokai Optecs NV, stepping in as the Gold Partner for VisionPlus EXPO 2025. Known for its impeccable Japanese craftsmanship and cutting-edge visual solutions, Tokai brings a refreshing depth of innovation to the show floor.
Tokai’s strength lies in its customised lens offerings, from advanced materials to high-tech designs and proprietary treatments, the brand continually redefines what’s possible in ophthalmic lenses. Their single vision and multifocal solutions are globally admired for their precision and performance.
Visitors to this year’s EXPO will get the unique opportunity to explore Tokai’s comprehensive range of lenses, designed to meet the evolving needs of modern eyewear users. As one of the industry’s most respected names, Tokai’s participation is a major draw for optical retailers, distributors, and professionals looking for best-in-class solutions.
IDEE Eyewear Shines as Silver Partner
Adding a bold dash of style to this year’s lineup, IDEE Eyewear joins VisionPlus EXPO, Dubai, 2025 as the Silver Partner. Renowned for its trend-forward designs and youth-centric appeal, IDEE brings a fresh and fashion-savvy perspective to the event. With a legacy rooted in celebrating individuality and self-expression, IDEE Eyewear continues to resonate strongly with the new generation of eyewear consumers. At the EXPO, attendees can expect a vibrant showcase of IDEE’s latest collections, crafted to turn heads and redefine contemporary eyewear aesthetics. With its dynamic product range and growing influence across fashion circles, IDEE’s presence reinforces the EXPO’s reputation as a launchpad for brands shaping the future of eyewear.
With global brands like ZEISS, Tokai and IDEE Eyewear leading the charge, VisionPlus EXPO, Dubai 2025 promises to be a dynamic convergence of innovation, design, and business opportunity.
Don’t miss your chance to be a part of the global eyewear event of the year.
Register now at www.vpexpodubai.com and secure your spot!
