VP Awards is not bowing down to COVID-19. In spite of not being able to host the awards at Cairo International Optical Fair as planned, we decided to make it a virtual affair. We are not going to let a pandemic come in the way of those who deserve to win.
So yes, you will get to know the winners in this issue and also on our social media. In Focus has Nathalie Geeroms the new face in ZEISS, Middle East, who is head of training and marketing addressing the COVID situation. She speaks on her new role, her challenges, her training programs, the COVID impact on the business and ZEISS Smartlife, the latest innovation from ZEISS.
In Trends, we have the latest collections featuring the most iconic shape of all time — Aviators. In Brand Profile, you can rediscover how one man built a brand he believed in and took it to unimaginable heights. Diesel is that brand and Renzo Rosso is the man behind the brand.
There are plenty more like Celeb Watch and Off The Shelf to have you reading. Do follow and like us on our social media pages and stay safe.