VP Arabia Oct-Dec 2022

EditorSpeak

VisionPlus EXPO was a huge success and I am already looking forward to the 2023 edition. It was heartening to hear the words of appreciation from exhibitors and visitors alike. We are moving closer and closer to making Dubai a prominent destination for all serious business owners in the eyewear industry.

We feature an extensive coverage of the event in this issue which covers the VisionPlus EXPO event as well as VP Academy and VP Awards. Moving on, in Trends we have an article on displaying your individuality which also highlights the trending hashtag ‘#IAM’. In Designer Profile, we have ‘Tommy Hilfiger’, a designer that’s timeless.In Retail Tales, Milica Jojic delves into the creation of one’s brand identity. Lens Talk tackles some prevalent myths, which are debunked by Pratik Bhatt, while Sheri Pais guides us on where and how to advertise on social media. We have another interesting feature on sustainability and its relevance to the eyewear industry.

There’s, as usual, Galleria, Off The Shelf, Blogspot and Celeb Watch to ensure that you are in the know of what’s current. Enjoy the issue and I look forward to seeing you at VisionPlus EXPO Dubai.

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