In the world of optical retail, offering more than just frames is essential for standing out as a top-tier optician. The demand for high-quality, distinctive, and sophisticated eyewear is rising, and Qima Eyewear is here to meet that need.Â
As the premier eyewear agency in the Middle East, Qima Eyewear offers opticians the opportunity to redefine their businesses through exclusive partnerships, superior products, and a commitment to both quality and design.
Derived from the Arabic word for “value,” Qima embodies the essence of excellence, merging artistry with craftsmanship. Specialising in hand-crafted eyewear collections that cater to both men and women, Qima provides opticians with the chance to enhance their offerings and deliver a truly unique customer experience. Through strategic partnerships with leading international eyewear brands, Qima offers a curated portfolio of designs that meet the diverse tastes of Middle Eastern clientele, while maintaining a focus on both luxury and profit for optical stores.
Distinctive Differentiation and Strategic Advantage
Qima Eyewear’s portfolio of brands allows opticians to position themselves as purveyors of exclusive, high-end eyewear. The rarity of these collections not only attracts a discerning clientele willing to invest in premium products but also allows opticians greater control over pricing strategies. Opticians who partner with Qima can differentiate themselves in a crowded market, offering a level of exclusivity and prestige that fosters loyalty and repeat business.
Maximising Margins and Enhancing Customer Experience
Qima Eyewear is more than just a supplier; it’s a strategic partner. The exclusivity and premium positioning of the brands reduces direct competition, enabling opticians to maintain favourable pricing structures and increase profit margins. Additionally, Qima supports opticians in enhancing the overall optical experience by offering personalised consultations, tailored fittings, and exclusive in-store events to showcase the latest collections.
The Experts Behind Qima Eyewear
Alicia Solomando and Geoffrey Rosiers, eyewear experts with over a decade of experience at brands like LINDBERG and Luxottica, now bring their expertise to Dubai with Qima Eyewear. They identified a market gap for exclusive, high-quality eyewear brands and curated a collection of exceptional sunglasses for men and women. Beyond curating, they mentor and guide opticians, helping them stand out in a competitive industry with personalised support, and ensuring they offer unique, premium experiences to their clientele.
In the competitive world of eyewear, partnering with Qima offers opticians a pathway to success. With its carefully curated portfolio of exclusive brands, Qima provides opticians with the tools to differentiate themselves, attract discerning clients, and achieve higher profit margins. Embrace Qima Eyewear to transform your optical business and offer a truly exceptional experience in the Middle East.
Qima’s Portfolio Of Exceptional Brands
At the heart of Qima’s success is its collaboration with eight globally recognised brands that stand for innovation, precision, and individuality.
ANNA-KARIN KARLSSON: Where Eyewear Meets Avant-Garde Art
Leading the world of luxury eyewear, ANNA-KARIN KARLSSON is synonymous with opulence and extravagance. This Swedish brand marries avant-garde design with luxurious materials, transforming eyewear into wearable art. Each frame is a masterpiece, incorporating elements like 24k gold and Swarovski stones. The intricate handcrafting process ensures that each pair offers a statement in both fashion and art.
Emmanuelle Khanh: French Elegance with a Handcrafted Touch
Emmanuelle Khanh, a bold French fashion label born in 1969, exudes timeless elegance and international flair under the creative direction of Eva Gaumé. Each exquisite frame undergoes over 80 meticulous steps, showcasing the pinnacle of French craftsmanship. Committed to artisanal techniques and local production, the brand embodies a rich tradition of handcrafted luxury, allowing opticians to present clients with a piece of sophisticated French allure.
FACE A FACE: Bold, Artistic, and Iconic
Drawing inspiration from modern art, architecture, and contemporary design, FACE A FACE is an eyewear brand that reflects Parisian audacity and non-conformity. Founded in France and now part of the Design Eyewear Group, FACE A FACE creates striking, colourful, and bold designs crafted in France, Italy, or Japan. The brand’s collections are an artistic expression, characterised by unique shapes and vibrant palettes that appeal to clients seeking something beyond conventional eyewear.
NIFTIES: Precision Fit for Delicate Faces
Catering to individuals with fine facial features, NIFTIES offers frames designed for smaller, more delicate faces. This brand combines elegance with precision, offering narrower bridge widths, eye sizes, and adjustable nose pads for a perfect fit. With a focus on comfort and style, NIFTIES provides opticians with a solution for clients who struggle to find eyewear that fits snugly without overwhelming their features.
BRETT: Vintage-Inspired, Timeless Appeal
Inspired by the rebellious spirit of 1970s cult movies and legendary pilots, BRETT combines retro charm with modern craftsmanship. These frames channel a sense of freedom and adventure, appealing to clients with a penchant for vintage style. Although rooted in the past, BRETT’s designs have a contemporary edge, offering opticians a chance to cater to clients seeking eyewear that captures the essence of timeless cool. By embracing both form and function, BRETT frames resonate with clients who value individuality and classic design.
VERY FRENCH GANGSTERS: High-End Eyewear for Kids
VERY FRENCH GANGSTERS is a game-changer in children’s eyewear. Originally created to transform children’s glasses from medical necessity to fashion accessories, the brand quickly found its niche by offering bold, stylish, and rebellious designs. Manufactured in France with a commitment to sustainability, VERY FRENCH GANGSTERS ensures that kids can express their personality through eyewear that’s as fun as it is functional.
Leimann: French Luxury with Timeless Durability
Founded in 2020, Leimann is an independent luxury eyewear brand that emphasises craftsmanship and timeless design. Handmade in France from noble materials and alloys, Leimann frames are lightweight, durable, and designed to last. By revisiting iconic vintage lines and updating them for modern tastes, Leimann ensures that each piece is a reflection of the wearer’s unique style.
William Morris: A Tale of Two Cities
With roots in London, William Morris eyewear draws inspiration from the city’s contrasting cultures. The bold, creative energy of East London meets the refined elegance of the West in each frame. This duality is at the heart of William Morris’ design philosophy, offering clients eyewear that blends artistic expression with timeless sophistication.
