Ophthalmologists universally advocate for regular eye check-ups and wearing glasses with the correct prescription as fundamental measures to manage increasing eye power. Despite this, many parents neglect regular eye examinations for their children, posing a behavioural challenge that needs addressing.
“The idea behind ‘Hey, Result Aaya Kya?’ was to align vision care with a moment that every parent pays attention to—exam results. In its first year, the campaign helped hundreds of children get their eyes tested. With Year 2, our goal is to continue building this habit and ensure that annual eye check-ups become a part of every child’s health routine.”— Mukul Poojara, Partner at Optimed Corporation
With myopia becoming increasingly common among children aged 3 to 14, the campaign urges parents to make annual eye check-ups a regular and essential part of their child’s health routine.
“At ZEISS, we believe that every child deserves to see the world clearly – both inside and outside the classroom. With Myopia on the rise among children in India, timely detection and management have never been more important. Leveraging this with SeeSaw Eyewear for ‘Hey, Result Aaya Kya?’ campaign, we are proud to support a simple yet powerful idea: just like academic results, clear vision should be a yearly checkpoint.
Our objective is to emphasise turning eye check-ups into a school-year tradition – not only to protect children’s eyesight but also to empower their learning and confidence. By combining ZEISS’s optical expertise with SeeSaw’s child-friendly eyewear, let us make eye exams as routine as academic report cards – because every child deserves to pass the vision test.” — ZEISS India
In India, exam result season is a moment every parent prepares for, but what about their child’s vision? “Hey, Result Aaya Kya?” cleverly links this milestone to the importance of vision care.
Whether the child passed or failed, this campaign encourages parents to ensure their child passes the vision test, too.
