VisionPlus EXPO, Dubai, The Global Hotspot For Trends And Innovations!
Where global eyewear trends and innovations converge in Dubai
In the world of optical trade, few events command as much attention as VisionPlus EXPO, Dubai, and in 2025, it’s stepping up to an even grander stage, scheduled for 17–18 November 2025 at the Dubai World Trade Centre.
A Strategic Hub for Global Eyewear
Dubai’s location between Europe, Asia and Africa gives VisionPlus EXPO a unique edge. It serves as a central meeting point for stakeholders from the Middle East, Africa, and South Asia, including the Indian subcontinent, markets that are rapidly transforming from emerging to influential.
For exhibitors, this means exposure to serious buyers and regional partners with real growth potential. For visitors, it offers a snapshot of global trends, along with insights tailored to their local markets.
More than geography, it's Dubai's business infrastructure and reputation for hosting world-class events that make it ideal. The move to the Dubai World Trade Centre — an upgrade from previous editions — reinforces the organisers’ commitment to scalability, accessibility and professionalism.
Not Just a Showcase — A Full Learning Environment
While most trade shows focus solely on display and deals, VisionPlus EXPO integrates education as a core offering. The VP Academy returns in 2025 with a power-packed lineup of industry experts delivering interactive sessions designed for practical learning. From clinical best practices and consumer engagement to visual merchandising and retail strategy, the sessions aim to upskill professionals across the board.
Beyond Business
VisionPlus EXPO, Dubai, also sets itself apart through its focus on industry recognition. The return of the VP Awards and the ‘YOU&EYE’ Global Opticians Awards highlights the show’s commitment to celebrating creativity, retail excellence and innovation within the optical community.
These awards have quickly become some of the most respected accolades in the industry, judged by both trade professionals and consumers alike.
A Glimpse Into What’s Ahead
The previous edition saw over 1479 buyers and more than 1484 international visitors, with high exhibitor satisfaction and an 82% success rate in lead generation. With 2025 marking its fifth edition, the EXPO is expected to grow even further, both in scale and strategic relevance.
Participating brands span continents and categories, from premium European names and Asian innovators to emerging Middle Eastern designers, all looking to make their mark in a high-opportunity market space.
Whether you're a distributor, independent optician, buyer or brand owner, VisionPlus EXPO, Dubai, 2025, offers something for everyone. It’s not just about who you meet, but what you take away:
Explore more, register, or inquire about exhibiting at www.vpexpodubai.com, and step into the future of eyewear—right from the heart of Dubai.
