SeeSaw Kids Eyewear Launches “Eye Eye Captain”

SeeSaw Kids Eyewear Launches “Eye Eye Captain”

Empowering children to become eye health ambassadors

SeeSaw Kids Eyewear, in collaboration with Times of India – Newspaper in Education (Times NIE) and supported by ZEISS India, has embarked on a new campaign Eye Eye Captain, an innovative campaign aimed at raising eye health awareness among school children.  The Eye Eye Captain initiative goes beyond traditional health drives by empowering students to become young spokespersons for vision care.

Through a series of fun and interactive workshops held in multiple schools across metro cities, the program educates children on the importance of eye health, the necessity of regular eye check-ups, and simple, everyday habits to protect their vision.

A key feature of this campaign is inspiring kids to become ambassadors of vision care - spokespersons who can spread the message within their own age group.

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What makes this contest truly special is that it has no fixed format; children are free to use their imagination to express their understanding of eye health in any way they like, through digital presentations, posters, dance, skits or even original ideas.

This freedom not only makes the learning experience more engaging but also enables them to share vital eye care knowledge with peers, friends, and families in a simple, relatable manner, creating a powerful ripple effect beyond the classroom.

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