A panel of influential optical retailers from the Middle East meticulously curated the entries, guaranteeing only the finest contenders made the final selection.
ROLF EYEWEAR – SUBSTANCE | LIOR has secured a prestigious nomination in the New Spectacle Frame (Niche) category.
Bold yet playful contours balance individuality with refinement. Distinctive edges give strong identity, while soft transitions and subtle asymmetries add lightness. A frame that stands out quietly – stylish with a subtle twist.
Eye care professionals and opticians in MENA can vote online or with printed ballots until November 05, 2025.
Winners will be announced at VisionPlus EXPO 2025 in Dubai on November 18, 2025. Make a difference by supporting your favourite products.
For details, visit www.vpexpodubai.com.





