Vision Express India has introduced a 3D virtual try-on experience through a partnership with retail technology company Fynd and its GlamAR platform. More than 1,000 eyewear styles have been converted from existing 2D product assets into 3D models, allowing customers to virtually explore frames through the retailer’s website.
The experience has already recorded more than 3,900 virtual try-on interactions, offering insight into how consumers engage with digital eyewear discovery. The initiative highlights the growing role of augmented reality, 3D visualisation and immersive commerce in India’s optical retail sector, as brands explore new ways to connect online shopping with eyewear selection.
