Ray-Ban welcomes you to a new era where every look is designed to be the definition of confidence. So, whether it’s one of a kind style or totally wired, this year, You’re On in Ray-Ban.
Kicking off the campaign is a series of digital activations that celebrate all things fun and spontaneous, in total Ray-Ban style. First in the line-up is the #RayBanElevatorDance TikTok global dance challenge starring the Italian content creator and TikToker Giulia Penna and ten of the world’s coolest TikTok creators. Hailing from EMEA, @laurieelle (UK), @roxanne.off (France), @marekfritza (Germany), @aidamartorell (Spain) and Giulia Vitaliti (Italy), as well as @bdash_2, @yvnghomie, @raino, @luiscervantes and @officiallizsanchez from the US, each TikToker, from March 22nd, will showcase their own interpretation of Giulia’s skilfull moves, inviting their audiences to join the challenge and use the dedicated #RayBanElevatorDance hashtag.
RayBan is also launching exciting new IG filter dedicated to the 100% Ray-Ban prescription service and a new year in Ray-Ban culture. Featuring short video clips made for brand lovers who love to keep up with news, the IG filter enhances all benefit of Ray-Ban Authentic complete pair – making them engaging for a social media environment.
So, whether you’re charting a new game plan in the Nomad or charging at a bull market in State Street, everything about this season in Ray-Ban makes sure all eyes are on you and you know what to do: look your audience in the eye and show them what it means to never be afraid of being exactly who you want to be.
It’s a whole new world – Get out there, You’re On.
