Celebrating The Ultimate Fashion Icon, Karl Lagerfeld

Celebrating The Ultimate Fashion Icon, Karl Lagerfeld

Karl Lagerfeld unveils their new Fall/Winter 2023 Collection

‘The House of Karl Lagerfeld’ shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.

 The Karl Lagerfeld Eyewear collection seamlessly blends the Parisian aesthetic with a rock-chic attitude within the masstige market segment. This collection presents a range of high-end appeal at an accessible price point, specifically designed for the younger generation and fashion enthusiasts.

Drawing inspiration from the iconic fashion figure, this exclusive eyewear collection embodies a perfect fusion of timeless elegance and modern sophistication. Each style within the collection showcases avant-garde designs and clean, elegant lines, reinforcing the Icon's commitment to captivating quality and individuality.

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This FW23 season, the creative development focuses on the celebration of Karl Lagerfeld’s creativity and his legacy resulting in a collection rich of iconic details and embellishments, heritage inspirations and signature logo interpretations, yet balancing innovation and functionality in a contemporary look.

Molded from premium acetates, fine metals and plant-based resin material, the new frames are bold and sophisticated, designed to add a distinctive twist to the look while constantly focusing on innovation and functionality, but definitely honoring Karl Lagerfeld’s enduring impact and legacy, guided by his own mantra: "embrace the present and invent the future."

The new season sees the launch of a special story, ‘Heritage’, celebrating Karl by fusing heritage inspirations with a contemporary look. Styles in this family magnify a true multi-hyphenate — a Renaissance man whose passion for photography, literature, architecture and interior design resulted in unprecedented artistic creations. 

Daring and feminine sunglasses styles are meticulously crafted from high-quality acetates. The temples are embellished with eye-catching motifs reminiscent of vintage accessories from the 1980s and 1990s, featuring a lustrous metal fan logo and the iconic metal KL Plaque.

Indulge in the timeless allure of the KL6126S and KL6127S sun styles, where meticulous craftsmanship meets durability. These sunglasses boast an exquisite acetate frame-front, enriched with oblique milling that imparts an air of delicate sophistication while ensuring their resilience to the rigors of everyday wear.

Elevating these sun styles to a new level of elegance, the temples are adorned with a gleaming metal fan logo. This striking emblem draws inspiration from the vintage fan accessory that Karl Lagerfeld, an icon of style, carried with him throughout the vibrant eras of the 80s and 90s. Today, this iconic fan motif finds its place across various KARL LAGERFELD collections, serving as a subtle yet powerful homage to the brand's rich history.

Introducing Style KL6122S, the trailblazing star of the Sun Seasonal Advertising campaign, and its counterpart, KL6123S, both of which proudly honor Karl Lagerfeld through the iconic monogram KL LOGO gracing their temples. These styles not only embody innovation but also cater to fashion-forward individuals.

KL6122S boasts a unique cat-eye shape designed with young women in mind, while KL6123S features a sleek rectangular frame that transcends gender boundaries. What sets these sunglasses apart is their eco-conscious construction, as they are crafted from plant-based resin material derived from castor bean oil. This sustainable alternative to conventional petroleum-based plastics not only ensures lightweight comfort but also aligns with Karl's unwavering commitment to sustainability.

Adding a touch of youthful futurism, these styles are available in a wide array of transparent colors, offering a fresh and contemporary aesthetic. Designed for the young generation, these sunglasses seamlessly blend innovation, style, and sustainability, embodying the spirit of Karl Lagerfeld himself.

Style KL6131, protagonist of the Optical seasonal Advertising campaign, as well as the sister style KL6132, features the very successful signature logo concept. These eyewear styles prominently showcase the highly acclaimed SIGNATURE LOGO concept. They exude a sense of freshness and innovation, embodying glamorous, feminine cat-eye optical designs with contrasting colors. All this comes together in lightweight, comfortable acetate frames.

These frames carry a remarkably forward-thinking design, meticulously crafted from premium laminated acetates. The lamination process used is of the utmost quality, ensuring not only comfort but also an impeccable fit. This technique also introduces captivating visual effects by playing with contrasting bright colors, making these eyewear pieces particularly appealing to a youthful audience.

The global recognition of the brand's iconic name, coupled with its penchant for crafting fashion-forward and exceptionally creative shapes, exemplifies the hallmarks of this extraordinary collection's success. These shapes are not just products of creativity; they are a testament to the brand's unwavering commitment to quality, meticulous attention to intricate details, and dedication to providing a perfect fit.

However, what truly distinguishes this collection and underscores its triumph is the ability to offer such exceptional craftsmanship and innovation at an affordable price point. This harmonious blend of brand prestige, avant-garde design, meticulous quality, and accessible pricing forms the foundation of this collection's remarkable achievement. It not only elevates the brand's profile but also makes high-quality fashion attainable for a broader audience, reinforcing the collection's status as an industry standout.


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