Celebrity Eyewear
If there’s one thing celebrities love, it’s a brand partnership. From fragrances, to makeup, to candles and fashion, you’re bound to find something that a star is working on. Eyewear is another product celebrities are putting their name to, and we’re not upset with the choices
Besides partnerships, you also have celebrities owning a whole sunglasses business. Privé Revaux, a brand created to provide luxury style eyewear without consumers having to break the bank, is owned by a handful of stars including Jamie Foxx and Hailee Steinfeld. Ashley Benson, Jeremy Piven, Dave Osokow, and star stylists Rob Zangardi and Mariel Haenn each also have a stake. This phase is yet to happen in India but there have been a few stars who seemed invested in certain eyewear companies.
What Are the Best Celebrity Sunglasses/Brands?
On a global level, we’ve listed a few eyewear products that are co-signed by Saweetie, Jamie Foxx, Millie Bobby Brown. And closer to home, you have a long list of celebrities who are currently endorsing eyewear brands.
In some other news, that’s sure to please brands investing in celebrities, a collection by H.E.R in collaboration with DIFF was sold out. And Pharrell’s brand, i am OTHER, recently collaborated with Warby Parker to create a pair of glasses inspired by the singer’s style, which have also been sold out.
Muse x Hilary Duff: Anna
Hilary Duff also has a sunglasses collection. This two-tone pair are oversized, round sunglasses crafted with lightweight acetate in tortoise and beige.
Privé Revaux x Jamie Foxx: The Future
Jamie Foxx’s collection in collaboration with his own brand, Privé Revaux, features various styles. The Future Shades have a clean silhouette but at the same time seem to have a vintage feel.
Jessie James Decker x DIFF: Dash II Black Grey
For DIFF, a charitable eyewear company, country music star Jessie James Decker collaborated for a small collection featuring sunglasses and blue light lenses.
Millie Bobby Brown x Vogue: VO5316S MBB X VOGUE EYEWEAR
Stranger Things star Millie Bobby Brown partnered with Vogue’s eyewear brand for a strong, youthful collection. These frames have a unique silhouette that features an oval-shaped lens over a square shape. It feels both Nineties and fashion-forward, sort of like Stranger Things the show, and MBB herself.
Quay x Saweetie: No Cap
Rapper, singer, and composer Saweetie, just debuted a collaboration with Quay, an Australian sunglasses brand, for a line of envy-worthy shades. The collection speaks to Saweetie’s fun style that combines femininity and Nineties/Early Aughts glam while still feeling like 2021.
stars from India endorsing eyewear
Sonam Kapoor & Anil Kapoor for Scott
Sonam Kapoor, a style diva with her father Anil Kapoor, who hasn’t aged a day since he turned 30, are unquestionably the most stylish and youthful combination for this brand. Amit Parikh director at Sterling Group which owns Scott Eyewear said, “Glasses say a lot about the person because anyone in a pair of sunglasses is an image that a lot of people would recognise.” And that seems perfectly inclined with what Anil Kapoor and Sonam Kapoor too feel about the brand.
Varun Dhawan & Alia Bhatt for Idee
This team suits the brand perfectly as it’s aimed at a younger audience. Its chic, funky and vibrant products have universal appeal and are equally popular amongst both the males and females. It strikes a perfect balance between quality and style making it the obvious
choice of its younger audience.
Jacquelin Fernandes for Nova
Jacqueline Fernandez is a famous face synonymous with international fashion and well known for her great sense of fashion and dynamic lifestyle. Nova’s range of eye-care solutions showcase sophistication and style required for leading an active lifestyle and we'd agree that Nova and Jacqueline are a perfect match for each other. Pammi Jamalpuria, VP- Corporate Marketing, Vision Rx Lab says, “We are sure that Jacqueline’s association with Nova will not only help to elevate the regular style codes of the generation but also make them aware about the advanced vision solutions that are available to them under a single brand.”
KL Rahul & Athiya Shetty for Numi Paris
In a country like India, which worships cricket and bollywood, the coming together of KL Rahul and Athiya Shetty for NUMI Paris, the French luxury eyewear brand, seemed to be a coup of sorts. Jean-Phillipe Chilet, directeur du Development Commerciale for NUMI Paris said both Shetty and Rahul are talented artists in their own right and consumers look up to them because of their style and the sense of relatability which will help the brand's reach and visibility in the country.
Taapsee Pannu for Vogue
Aligning well with the brand's core message, of women being confident and owning their distinctive vision of life, Tapsee Pannu was a natural choice for Vogue. Gunjan Saigal, brand business head, Vogue Eyewear, said, “Taapsee Pannu truly exemplifies the free-spirited Vogue Eyewear woman with her impeccable blend of beauty and essence”
