Sea2See: Envisioning Change, One Frame At A Time

Sea2See: Envisioning Change, One Frame At A Time

From ocean waste to stylish frames: Sea2See's eco-friendly journey

In the ever-evolving world of sustainable fashion, Sea2See emerges as a beacon of innovation and environmental consciousness. This Italian eyewear brand has revolutionised the industry by crafting optical frames and sunglasses from recycled marine plastic, collected with the help of fishermen collaborating with the Sea2See Foundation.

A Seastainable Legacy

Since its inception in 2015, Sea2See has been on a mission to raise awareness about ocean plastic contamination and challenge the unsustainable practices of the optical and fashion industries. Inspired by the alarming consequences of plastic pollution witnessed during travels in developing countries, founder François van den Abeele envisioned a product that could not only serve as a fashion statement but also contribute to environmental preservation. The idea of using recycled marine plastic for eyewear took shape, driven by a commitment to sustainability and a desire for tangible change.

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Crafting Change

Sea2See's commitment to sustainability extends beyond its mission statement; it's ingrained in every aspect of the brand's operations. From the design phase to production, Sea2See prioritises eco-friendly practices.

The frames and sunglasses, meticulously crafted in Italy, are a testament to the brand's dedication to quality and sustainability. By transforming marine plastic waste into stylish eyewear, Sea2See proves that sustainability and fashion can coexist harmoniously.

Raw Material Redefined

Where others see waste, Sea2See sees raw material. The staggering statistic of 256 kg of plastic ending up in our oceans every second serves as a stark reminder of the urgency to act. Sea2See addresses this pressing issue by repurposing marine plastic into fashionable eyewear, effectively turning trash into treasure. With each pair of Sea2See glasses, consumers not only make a fashion statement but also contribute to the preservation of our oceans.

Responsible Production

Sea2See recognises that sustainable product design and production are not just options but imperatives in today's world. With this ethos at its core, the brand has embraced a circular economy model, wherein waste is given value through inclusive supply chains. By engaging fishermen in Spain, France, and West Africa to collect marine plastic, Sea2See not only reduces ocean pollution but also empowers marginalised coastal communities. This commitment to responsible production underscores Sea2See's dedication to creating a positive impact on both the environment and society.

Empowering Consumers

Sea2See's consumers are not just purchasers of eyewear; they are active participants in a global movement towards sustainability. Environmental consciousness, ecologically friendly materials, and social commitments are paramount for Sea2See's clientele. By choosing Sea2See eyewear, consumers align themselves with a brand that shares their values and prioritises the planet's well-being. Each pair of Sea2See glasses becomes a symbol of individual action contributing to a collective effort to protect our oceans and planet.

Transforming Ocean Waste

As Sea2See continues to chart its course towards a seastainable future, the brand remains committed to its mission of creating a global consciousness around ocean plastic contamination and unsustainable fashion practices.

Through stylish products that make people part of the change, Sea2See invites consumers to envision a world where fashion and sustainability go hand in hand.

With every pair of Sea2See glasses, the brand's legacy grows, leaving an indelible mark on the optical industry and paving the way for a more sustainable future.

Sea2See stands as a testament to the power of innovation, sustainability, and collective action. By transforming marine plastic into stylish eyewear, Sea2See not only challenges conventional notions of fashion but also inspires individuals to make a difference.

After all, the change we want to see starts with the choices we make—and what better way to make a statement than by wearing it proudly on our faces.

Sea2See Eyewear’s Marine Journey In 2024

The journey the fish markets of Seoul

In a new phase of the journey, which began in Morocco and later visited Marseille, Sea2see’s creative team visited the fish markets of Seoul and their vibrant fish sellers’ stalls. All Sea2see frames are produced entirely in Italy with upcycled marine plastic. Each frame will finance the collection of 1kg of marine plastic.

The image series has been fully integrated as a key focus of the Sea2see visual campaign for 2024, acting as a reminder that in all parts of the world, the problems of plastic contamination remain critical, even if unseen in daily life or in places such as local fish markets which are completely reliant on the bounty of the sea.

“I have integrated our photographic series by Edouard Valette into our campaign for provoke thought, action, commitment to our cause...behind Sea2see eyewear, we are always focused on raising further awareness about ocean pollution and collecting and removing polluting plastics from the environment .....these images, even if fashion, are a poignant reminder of what we must do...” François van den Abeele, Founder, Sea2see

Model Barracuda is one of Sea2see’s timeless sunglasses with a sports fashion edge. The frame is light and resistant, and benefits from high-quality UV400 Cat 3 Italian Polycarbonate sun lenses.

Model Orca is a bold sports-oriented style offered in four colours including bright red with a black flash lens. The frame also features UV400 Cat 3 Italian Polycarbonate sun lenses.

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