Introducing ZEISS DuraVision AntiVirus Platinum Lenses

Introducing ZEISS DuraVision AntiVirus Platinum Lenses

The global pandemic has affected all of us in one way or another. And has changed the way we work, learn, buy and socialize. The awareness of viruses has become inevitable.

Antiviral and antibacterial products are top of mind and consumer demand is growing. Since May 2020, people are spending on average between 33-43% more than usual on health and hygiene products. Spectacles are “high-touch“ surfaces that can be easily contaminated with viruses and bacteria through droplets or direct touch.

Known for optical superiority and precision lenses designed to give clear, comfortable vision and correct refractive errors, ZEISS has come up with a solution to address this growing concern. It could also help you get back to business by offering a product that is relevant for every consumer. In line with our changing world and consumer demand, ZEISS has introduced its latest innovation to the GCC market. The first ZEISS corrective spectacle lens with antiviral properties.

Features and benefits in a nutshell

ZEISS UV Protection
ZEISS Lenses with DuraVision AntiVirus Platinum UV provide full UV protection up to 400 nm. In addition, the added layer of trust actively fights and kills 99.9% of potentially harmful viruses and bacteria on the surface of the lens.

Better Hygiene
This layer acts as a shield, helping to reduce the risk of viruses and bacteria surviving on the lens surface and improving overall spectacle lens hygiene. ZEISS DuraVision AntiVirus Platinum UV actively fights and kills 99.9% of potentially harmful viruses and bacteria on the surface of the lens, helping to improve general spectacle lens hygiene.

Good Looking
Tough and easy to clean, ZEISS DuraVision AntiVirus Platinum UV comes standard with all the benefits of ZEISS DuraVision Platinum. The coating is designed to feature low reflectance and the less visible blue residual reflex ZEISS is famous for. It is also optimised for high scratch-resistance and is easy to clean.

Quality Testing
Tested by ISO 21702:2019(E) for enveloped viruses. Tested by ISO 22196:2011(E) for Gram-negative and Gram-positive bacteria. Efficacy proven after 24 hours as defined by ISO standards.

The Solution : A Proven Antimicrobial Agent

The healing properties of silver have been known for centuries. Today, it is well established in science and medicine as a long-lasting, antimicrobial (anti-viral and antibacterial) agent. The discovery of antibiotics led to cessation of its use, but in recent years, modern medicine rediscovered the unique properties of silver. It is commonly used in the healthcare and food industries, as well as for various household applications. ZEISS developed a technology to transfer this proven approach as an added feature into the premium anti-reflective coating. Viruses and bacteria that land on the front surface of ZEISS Lenses with DuraVision® AntiVirus Platinum UV are killed and inactivated.