ZEISS ‘YOU AND EYE’ AWARDS VOTING OPEN!
An award speaks volumes about the achievements of your business giving it the much needed third party endorsement. Your win is an opportunity that attracts more customers as well as investors, giving you a competitive edge. So what are you waiting for? Voting lines for the 5th edition of the ZEISS ‘YOU&EYE’ AWARDS are now open
The 5th edition of the ZEISS YOU&EYE Awards is the most anticipated event in the optical industry. A marquee event for Indian optical trade community, these awards celebrate the efforts of opticians all over the country, as they strive to deliver the best possible eyewear solutions for their customers. From the slight nervousness when the prospective client walks into the store to the patient hearing and understanding his or her requirements and finally delivering the customised solution, an optician never hesitates to serve the customer. These awards are a tribute to the tireless hours that our optician friends have invested in raising the bar of the trade with their impressive range and equally impressive customer service.
Inspite of the COVID-19 pandemic, we have received a tremendous response in terms of participation from all over the country. The love, appreciation and continued support that this initiative has received is indeed overwhelming. Once again, the ball is in your court. Yes! For all our opticians out there, this is the chance to leverage on their connection with their customers. Voting lines for the ZEISS YOU&EYE Awards are now open.
It is heartening to see our optician friends put their heart and soul in restoring their businesses post the nation-wide lockdown. The economic condition is also gradually picking up pace. No matter what the challenge, the optician community has never stood down. And this time is no different as they were among the first to up their game, in view of the sanitisation and social distancing measures recommended by the government.
COVID-19 has changed the way we look at things. From the hesitance to step out to the need to sanitize, everyone is still getting accustomed to the new normal. Instead of looking at it as a problem, opticians across the country took up the so-called new normal as a challenge and once again emerged as winners with their exceptional service to the customers. This year’s ZEISS YOU&EYE Awards salutes the opticians who successfully rose to the occasion.
Voting now open
Whether you have a win-worthy campaign or a drool worthy collection, this is your chance to get your customers to talk about you. In line with its transparent practice of recognising opticians on the basis of votes from their esteemed clientele, ZEISS YOU&EYE Awards is now inviting customers to rate their favorite opticians. So why not use this opportunity to reach out to your customers and ask them to vote for you. In less than 30 seconds, your customer can give you the winning edge just by rating your services here.
What's in it for the customers?
As opticians, you have always wanted the best for your customers, isn't it? So when you invite them to vote for you, the obvious question is what will they gain. Well, for starters, they get a chance to share their feedback on your collection, store design, staff competence, etc. And remember when you hear your customer, you get one step closer to achieving more success for your business which in turn means better service hence more customer satisfaction.
This time around, customers also stand a chance to win a very special gift! From all those who come forward to rate their favorite optician, we will be choosing a lucky few. These few will receive a stylish eyewear as a very special gift. This is your chance to get your customers to rate your business. Remember, each vote counts in a big way. The voting lines are open only till February 15, 2021.
How to vote?
It is very easy for customers to rate their favorite opticians on https://youandeyemag.com/. All it takes is a few seconds and it’s done. Here are the steps that customers need to follow to cast their precious vote and help recognise their favorite opticians.
Step 1: Every optician has been provided a microsite and it’s normally in this format http://youandeyemag.com/optician/name-of-optician. The optician is expected to share this URL with their users to help them to vote. (The users can alternatively simply use the search bar on http://youandeyemag.com. Just type the name of the optician and the results should appear.)
Step 2: Once the user is on the microsite/webpage of the optician, the pop-up to vote should appear immediately on a mobile device. On a desktop, they would have to click on the VOTE NOW button.
Step 3: Rate the optician on the basis of the parameters shown.
Step 4: Most important, remember to submit the vote
And don’t forget lucky customers stand a chance to win stylish eyewear!
The ZEISS ‘YOU&EYE’ AWARDS are the first and only awards for retail opticians across India where consumers are given the chance to choose the winner. This year, there are 18 awards for opticians to win and make their mark in the industry.
We have received nominations across the below mentioned categories:
• Best Eyewear Retailer
• Best Store Display and Design
• Excellence in Customer Service
• Best Marketing Initiative
• Excellence in Clinical Support
• Best CSR Initiative
Based on the counting of customer votes, the winners of this year’s ZEISS YOU&EYE Awards will be announced on March 21, 2021.
So get out there and get your customers to vote for you in big numbers. Don’t forget, the last date to vote is February 15, 2021!