The British Contact Lens Association (BCLA) unveiled its new brand identity on the opening day of its 37th Clinical Conference and Exhibition, being held from 6 to 9 June at Manchester Central, UK.
During a special presentation entitled, ‘Vision of the future’, which included a preview of the new BCLA website launching this summer, Immediate Past President, Shelly Bansal, showcased the refreshed BCLA brand and new logo design.
After charting the Association’s progress over the past 30 plus years, Shelly told delegates that there had been a great deal of activity going on behind the scenes during the past 12 months.
“We have spent the past year working on a brand new interactive website,” Shelly said. “We have also given our branding and logo a complete refresh, which we are launching today at the conference.”
Explaining the thinking behind the re-ignition of the BCLA brand, Shelly said: “The overriding reason is that we want to demonstrate our commitment to the three strands that our new logo reflects: partnership; leadership; and community.
“Our new strapline brings our mission statement into sharper focus, with a multi-coloured logo representing our different areas and functions, such as Education, Membership services, and providing guidance to the Public on everything related to contact lens wear and care.
“Working together with our members and our partners within industry and academia, we can ensure that the BCLA is at the forefront of educational and professional development in the field of contact lenses and the anterior eye.
“Through our new networking schemes, and brand new interactive website, we will bring the global contact lens community together to promote excellence in the field, and in vision care practice for our contact lens patients.”
The new BCLA branding will replace the existing logo and feature on the new BCLA website when it goes live this summer.
