After launching in Canada and Australia, the brand expands to UK and Ireland
Blenders Eyewear, part of Safilo Group took a further step in its growth and development projects to fuel international expansion outside the US. Following the go-live of the brand’s e-commerce platform in Canada and Australia in the first quarter of 2021, Blenders will now enter the United Kingdom and Ireland, targeting Europe’s largest e-commerce audiences.
Blenders Eyewear’s products are inspired by the California active lifestyle, particularly appealing to a broad range of consumers with a focus on Millennials and Generation Z. Shoppers across both regions will now have full access to Blenders’ popular styles, which have been growing rapidly in the US market in recent years.
“Blenders Eyewear represents a big part of our commitment to a 360° digital transformation, which consists of three fundamental components: the launch of the latest technologies in B2B and CRM fields, the strengthening of our digital and social marketing capabilities and the D2C channel,” declared Angelo Trocchia, Safilo Group Chief Executive Officer.
“Since its acquisition, Blenders has been a key pillar accelerating the growth of the D2C channel. The expansion into new markets is in line with our initial strategy and the speed at which we are doing it is exceeding our initial expectations. We are confident it will allow us to see the brand’s strong business development at a global level.”
“It’s time for us to formally introduce our brand to the European market,” said CEO and Founder of Blenders Eyewear Chase Fisher. “The consumer is fashion-forward, which is an ideal match for our bold, high quality looks which guarantee an instant cool factor. Our digitally native business model allows us to introduce our brand fast to new markets and we are on a mission to build a thriving global community that inspires people to live life in forward motion.”
