Online platforms of Diesel Eyewear are officially live from today!
All digital platforms are a key tool of the marketing plan and are perfectly in target with their end consumers!
Facebook
Starting from today Diesel will post on a weekly basis on its FB page news about sunglasses and denimize..stay tuned!
http://www.diesel.com/
The homepage features dedicated boxes to denimize and eyewear pages
http://www.diesel.com/denimize/
The denimize dedicated website is online, including the store locator with the best active Diesel customers (to date, branches only). It will be updated with premium visibility on a weekly basis!
For the cities where is planned a OOH, a special POP up will appear the first day of OOH campaign to push the interactive APP. See below:
http://www.diesel.com/eyewear
The dedicated eyewear page featuring the complete sun and optical collections
