James Franco Stars In, And Directs Gucci's Techno Color Sunglasses Video

The video conveys a sophisticated narrative, true to Gucci’s luxury codes, capturing the glamorous essence of the new eye-wear collection


Shot at the legendary Chateau Marmont in Los Angeles, the film features a charming game of seduction between James Franco and a beautiful woman – model Natalia Bonifacci – with their eyes subtly intensified by the vivid shades of Gucci Techno Colour sunglasses.

The Gucci Techno Colour eye-wear capsule collection is a blend of sensuality and lightness, with a glam twist. Its linear and pure design is the result of a technology patented in the 80s by Safilo Group and reinterpreted today in a new, lighter-than-ever version, enhanced by vibrant exotic colours : the utmost expression of the House’s fashion authority and technical expertise.

Saturated lights underline the magic atmosphere of the Hollywood Hills, and the sunset hues are mirrored with magnificent reflection on the colourful lenses, elegantly highlighting the magnetic gazes between the protagonists.

Watch the video :

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