Under the agreement, a ‘Made in Italy’ sunwear capsule collection will be launched in March 2015
Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, have announced an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand.
The first deliveries will launch in March 2015 with a ‘Made in Italy’ sunwear capsule collection, available exclusively across the MCM worldwide boutique network. The launch represents the beginning of a partnership between these two global players in the fashion business.
The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide.
Claudio Gottardi, Marchon Eyewear President and CEO, commented, “This is an exciting partnership that perfectly fits with Marchon’s strategy to extend the range of young and dynamic luxury brands in our global portfolio, leveraging our Italy manufacturing, talent and logistics. Considering the well-rooted presence and appeal of MCM in Asia, and other major metropolitan global markets, we look forward to further increasing our presence in one of the fastest-growing areas for fashion essentials.”
MCM’s International CEO, Paolo Fontanelli said, “We are delighted to announce the global partnership for sunglasses and optical eyewear with Marchon whose expertise and excellence will allow MCM to develop the most technically advanced and stylish eyewear collection in the luxury arena. We look forward to working with Marchon to grow our business in this important category. This is the first license agreement for MCM and it is a strategic step to develop new areas of business that will contribute to the strengthening of our brand identity.”