Hoya Launches Transitions Signature GEN 8TM Gray and Brown

Hoya Vision Care, ally of the eye care professional and ophthalmic lens technology leader announced the addition of Transitions Signature GEN 8 photochromic lenses to its line-up of light reactive lenses


“We are excited to continue our relationship with Transitions Optical to bring the latest in photochromic technology to eye care professionals,” stated Maria Petruccelli, Director of Channel Marketing, Americas. She continued, “Transitions Signature GEN 8 Gray and Brown will be an excellent complement to HOYA’s full portfolio of photochromic technologies. As more materials and designs become available, accounts will see they have a robust offering for all patient needs.”

Hoya is a full-service premium quality Rx laboratory network with more than 30 locations in the U.S. Transitions Signature GEN 8 lenses are a natural fit for the industry leading free form designs and AR coatings. The goal is to provide the best options for ECPs with competitive designs and treatments. Some of the exciting new features and benefits of Transitions Signature GEN 8 lenses include:

Activation Speed – Transitions Signature GEN 8 lenses are 30% faster to activate than Transitions® Signature® VII lenses

Deactivation Speed – Transitions Signature GEN 8 lenses are 35% faster to fade back than Transitions Signature VII lenses

Activated Darkness – Transitions Signature GEN 8 lenses get even darker than Transitions Signature VII lenses

Improved performance longevity

Transitions Optical and Hoya will also work together to promote availability to the ECP market and patients. Some of the activities include:

Four city education tour beginning in Brooklyn Center, MN and coinciding with the 29 Rooms city tour

Patient rebate promotion

Launch kits and education for practices

The detailed launch plan by lens material and HOYA design for Transitions Signature GEN 8 Gray and Brown lenses are available on hoyavision.us and from local Territory Sales Managers.

Transitions Signature GEN 8 photochromic lenses are available in all HOYA anti-reflective coatings and treatments are also available via major vision plans.

Transitions Signature VII products will remain available in some styles.