Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab, has rolled out a great deal for its retail consumers in India with the launch of Nova Look Fest starting on 15 March 2020, extending the Buy One Gift One offer where one can own two pairs of select Nova lenses at the cost of one, and is also free to gift the second pair to a loved one, customized as per their visual needs. This offer is available at leading optical stores across the country.
Besides, Nova Eyewear has become the official eyewear partner for Royal Challengers Bangalore (RCB) and Kolkata Knight Riders (KKR) this year. The flagship brand from Vision Rx Lab for the first time collaborated with cricket teams with the aim of promoting the necessity of clear vision among every sports enthusiast. As a part of the collaboration, Nova logo will be integrated in the websites and sponsor creatives of RCB and KKR and Nova branding would be visible at their home ground matches once the tournament commences.
Nova Eyewear aims to position itself as one of the leading eyewear brands, providing complete eyewear solution with its wide product portfolio spanning advanced digital lenses, coatings, sunglasses and frames along with complete spectacle range to meet the varying visual needs and preferences for leading a dynamic lifestyle today. The brand offers various categories of lenses cater to different visual requirements such as such as relief from eye-fatigue, UV protection, for sports, for office environment, driving and progressives for different visual needs in latest frame styles and designs. The objective of this association is to reach out to the sports enthusiasts and position Nova Eyewear as a preferred eyewear brand as preferred by the respective teams of RCB and KKR.
Speaking on this occasion, Pammi Jamalpuria, VP- Corporate Marketing, Vision Rx Lab said, “We are extremely proud to associate ourselves with KKR and RCB as its eyewear partner. This platform is a great opportunity for the brand to strengthen our consumer connect, especially the younger audience. Additionally we are rolling out our first ever consumer offer, Nova Look Fest, where our customers can enjoy two pairs of select Nova Lenses at the cost of one. We hope to maximize the consumer connect with our brand directly through such offers and associations.”