Rodenstock and Mercedes-Benz Style Extend Cooperation until 2018
Due to the successful working relationship, Rodenstock and Mercedes-Benz Accessories
extend the worldwide license agreement by 5 years until 2018. “We can look back at three years of a fruitful partnership. The Mercedes-Benz Style brand has great potential for us and provides the best opportunities for sustainable growth, especially
in international markets,” says Oliver Kastalio, CEO Rodenstock Group.
The brand values of Rodenstock and Mercedes-Benz Style complement each other, therefore, we are positive about a successful development of our worldwide cooperation”, adds Christian Boucke, CEO Mercedes-Benz Accessories GmbH.
During the course of the continued working relationship, Rodenstock will present the first international eyewear collection at the opti 2014 in a brand new, innovative Mercedes-Benz Style design. Mercedes-Benz stands for unmistakeable, progressive
styling and the highest standards of luxury and aesthetics. As the licensee, Rodenstock put the joint Mercedes-Benz collection of sunglasses and correction spectacles on the market in 2010. Both companies profit from their common demand for quality and unique design coupled with long tradition and know-how.
About Rodenstock
Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacles frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,200 and is represented in more than 80 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 14 locations in 12 countries.
About Mercedes-Benz Style:
Like Mercedes-Benz, Mercedes-Benz Style stands for design and innovation. Mercedes-Benz Style communicates innovation through a well thought-out, intelligent design and composition. This can be seen clearly through the conscious and unmistakable use of innovative materials, colour schemes, patterns, shapes and light. In addition to classical automobile design, the designers of Mercedes-Benz have also drafted designs for other products in cooperation with selected partners since 2010. A yacht and helicopter have been designed under the Mercedes-Benz Style label, and there are furniture and lifestyle
products.
