Carrera, the flagship brand from the house of Safilo, successfully concluded its very first cyclothon in New Delhi. This was organised in association with Dayal Opticals and was held on 17th January 2021. About 82 cyclists from the elite Delhi riders club participated in the 26 km Cyclothon, which was flagged off at Khan market at 8:00 am and concluded at 9:30 am. The cyclothon was organised to facilitate the passion to stay fit and healthy while making the sport of cycling available for the masses.
The cyclothon comprised of three riding groups – speedsters (experienced cyclists), midsters (cyclists with medium pace) and funsters( riders enjoying cycling as fun activity). The 26 km ride covered the beautiful Georgian-style architectural backdrop of Connaught place, picturesque Bangla Sahib Gurudwara, and traversed through the expanse of the historical monuments. There were two pit stops for the riders with one being the CP inner circle and other at bistro Restaurant on Malcha road. The ride set off with confetti blasts and riders were escorted by BMW bikes all along the way. At 9:30 the cyclothon was concluded, the riders were back and they received a warm welcome by the Emcee.
In the closing ceremony, the chief guest Mr. R. P Singh graced the stage and talked about the importance of sustainability. According to him, the sustainable living is the way ahead, to live, eat & wear conscious. R.P Singh got nostalgic when asked about his first-ever under 19 world cup stint and his prominent role in turning that event as one of the most important milestones of his sports career. The ace cricketer- R.P Singh presented the Cyclothon participants with participation certificates and brand goodies followed by Ashutosh Vaidya- Country head Safilo India and Navneet Kalra- MD of Dayal Opticals.
“Carrera Delhi Cyclothon in association with Dayal opticals, the optical store with the largest luxury eyewear collection, is a first of its kind event for our brand. This event extends Carrera’s philosophy of promoting a sustainable way of living. Carrera’s relationship with sports dates back to its inception in1956, originated by the thrilling and gruelling Carrera Panamericana race held annually in Southern Mexico. Motor racing inspired the brand name and thus finds its roots in sports. We are excited to have Ace Bowler R.P Singh formerly of the Indian cricket team join us who is a close friend of Mr Navneet Kalra for this Cyclothon. We know him for his speed, killer instinct, and unconventional bowling style just like Carrera.”, said Mr Ashutosh Vaidya, MD and Country Head, Safilo India.