While global eyewear companies are still coming to terms with the ‘new normals’ in their respective markets, Dubai is offering an opportunity to not just survive, but thrive.
Coinciding with the launch of the ambitious Dubai Expo 2020, FourPlus Media has announced VisionPlus EXPO 2021, an international optical trade fair that aims to attract buyers from over 50 countries in their maiden edition.
With major optical exhibitions internationally being cancelled, this fair gives the global eyewear companies, including regional brands from Europe, America and Asia a chance to regain their lost momentum and connect with new potential buyers.
“Dubai has unique advantages, geographically as well as culturally, to bridge the gap for buyers to procure global, international brands as well as to connect them with OEM manufacturers from Asia and the rest of the world. We’re confident that VisionPlus EXPO, Dubai will leave both ends of the optical industry spectrum equally satisfied, and give the optical trade a new direction that it deserves”, says Jasbir Bolar, Marketing Director of FourPlus Media.
Key features of VisionPlus EXPO, Dubai:
- Truly International Show: With optical buyers expected from over 50 countries, VisionPlus EXPO is truly an international show. Key global brands have already expressed intent to exhibit and participate in the exhibition.
- OEM Pavillion: A demarcated area for Private label manufacturers and Raw material provider has been allotted at the fair to attract participation from OEM manufacturers from Asia and other parts of the world.
- Launch at the start of Dubai Expo 2020: With over 25 million visitors expected to converge to Dubai, starting October 2021 to witness Expo 2020, the local purchases is expected to skyrocket.
- Culminating into The Global Eyewear Shopping Festival, Dubai: The fair is slated to culminate into a two-month-long consumer activation to boost eyewear retail in Dubai. The festival will be launched at the VisionPlus EXPO 2021.
VisionPlus EXPO 2021 is expected to position Dubai as the ‘next-for-eyewear’ in the list of global destinations. The fair is scheduled to be held on 26-27-28 October 2021 at the scenic Festival Arena Exhibition Centre, Dubai