Safilo Malaysia hosted an exclusive launch party at Levi’s Store, Pavilion Kuala Lumpur. This launch event was held on 19th February, 2020 and was well-attended with top local retailers, press and celebrity friends to showcase the latest SS2020 Levi’s Eyewear Collection.
The event showcased the new partnership between heritage eyewear manufacturer Safilo and Levi’s®, bringing to life the inspirations and creative behind both the product and the partnership.
Featuring contemporary designs and modern colour combinations, the new collection is masterfully curated with a wide range & selection. Designed with the fashion forward consumer in mind, the new Levi’s® eyewear features a wide range of functional yet stylish styles, evoking the effortless appeal of the California lifestyle. From refined square models to round retro-inspired styles, the collection provides a complete range of eyewear, enhanced by playful details, utmost comfort and maximum functionality.
Drawing inspiration from the shades of Levi’s® denim, colours include a range of blues, warm gradients of gold and orange mirror lenses as well more classic and subtle tones of black, brown or grey.
As part of Levi’s® and Safilo’s commitment to sustain the environment, the new collection also includes a range of frames made in Hexetate – it is a recyclable environment-friendly material, an innovative-patented acrylic resin with stronger technical and mechanical properties than acetate for more stable frames.
The new eyewear collection is available at select eyewear stores/optical chains worldwide.