Barton Perreira signs exclusive James Bond deal with EON Productions

Barton Perreira announced a global licensing agreement with EON Productions for the 25th installment of the James Bond franchise,” No Time To Die”, as the eyewear partner featured in the film.

Barton Perreira will use the legendary 007 logo on three sunglass styles, the exact frames worn by the principal characters in the film. The Barton Perreira x 007 inspired collection will include the return of three distinguishable styles including:

  • Joe: a polished black classic rectangular style frame with mineral glass lenses
  • Norton: a polished tortoise round P3 frame with keyhole bridge
  • Courtier: a sleek titanium and matte finish acetate pilot

“When thinking about how to dress James Bond in this latest film, I knew that everything about his look had to be instantly iconic and definitive. We chose pieces that are going to withstand the test of time as a classic, while also very much being steps ahead of the current moment. Each piece needed to be what I like to call the ‘answer,’” said Suttirat Anne Larlarb, costume designer of No Time To Die.

He was very excited saying “When Barton Perreira sunglasses were suggested, they immediately ticked all the boxes of what a number of our Bond looks required – and across a variety of settings and circumstances in the story, they were indeed the answer.”

The Joe and Norton frames come with a certificate of authenticity card as well as custom branded 007 sunglass case, cleaning cloth and sleek, black carrying case. The Courtier will come with the custom branded 007 sunglass case and cloth. Frames will range from $440 – $625.

No Time To Die” is one of the most anticipated films of the year and we are excited to collaborate with EON Productions to celebrate the iconic James Bond franchise,” said Bill Barton, co-founder and CEO of Barton Perreira.


Barton Perreira signs exclusive James Bond deal with EON Productions

“James Bond embodies many things Barton Perreira represents – style, innovation, design and affinity for high quality, luxury items – and we’re proud to see him in our frames,” said Patty Perreira, co- founder and designer of Barton Perreira.

The frames will be available for purchase on, and in all Barton Perreira stores and authorized retailers nationwide.

 “No Time To Die”, is scheduled to be released globally from April 2, 2020 in the U.K. through Universal Pictures International and in the U.S on April 10, from Metro Goldwyn Mayer Studios via their United Artists Releasing banner.

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