Bringing innovation, dynamism and unity to the Turkish optical industry, SILMO Istanbul welcomed optical professionals from the MENA region to the Istanbul Expo Center, from Nov 21 to 24, 2019
Given its geographical location, serving as a bridge between Europe, the Balkans, the Middle East, Central Asia and North Africa, SILMO Istanbul once again demonstrated its essential role in the optical
industry. This important platform for business and interaction, with its catchphrase ‘Everything About Eyewear’, has consistently proven itself by providing the optical sector with numerous
development and growth opportunities. Jointly organised by 24 Saat Fuarcılık and SILMO International, SILMO Istanbul has been able to
establish its decisive role and continues to set trends in the optical-eyewear industry in Turkey and beyond.
Set up over more than 17,000 m2 in halls 9, 10 and 11 of the Istanbul Expo Center, SILMO Istanbul 2019 mobilised 153 local and international exhibitors representing 800 brands. Everything was brought together to provide information to professionals from the sector and offer them the chance to discover the latest in technological products, innovative and fashionable collections, accessories right through to lens-cutting machines.
Over four days, the fair attracted 11,370 visitors from around the world. National attendance increased by 7.5% compared to 2018, that’s 9,278 visitors, while international guests increased by 8% and numbered 2,092. A 2019 edition that gained the unanimous approval of exhibitors and visitors alike.
With the advantage of Turkey’s socio-economic and cultural importance, SILMO Istanbul was able to confirm its status as an attractive market in the optical industry. The fair retains its decisive role at a regional level, attracting more professionals every year.
A genuine business platform, this event promotes the new distribution agreements with licensed brands, as well as new partnerships, boosting and stimulating local production.
Whether they are from the Middle East and North Africa, Turkey, India, Europe, the Balkans or any other regions and countries, visitors have demonstrated their interest in this event, reflecting the strength of leadership for the coming years of the SILMO Istanbul International.
International Optical Fair SILMO Istanbul 2020 will be hosted from Nov 19 to 22, 2020.